Case Study

Question 1

a. Yes, this is an innovation, because of this product create a solution for use the hair gel that leftover unused at the bottom and save money for the consumers. In the other hand, it also reduce recourse waste.

b. Yes, I would purchase the product, because of this design can reduce the waste of hair gel as well as save money for me in the long term period. However, it also can reduce waste and save resources for the Earth. In my opinion, this product should be as a gift, the cost of "my botto" is very low and if the botto as a gift free to provide to the consumers that will attract more and more consumers to buy the hire gal.

c. In my opinion, I suggest the maker should provide different color or we can make the export in the bottom, that can let the bottom can more beautiful without the botto and become more convenience.

Question 2

a. This advertisement is impressed and innovation. There are some specific emotions evoked in this advertisement, such as I feel curiously and I want to buy one. Yes, I like this advertisement, because of it is funny and interesting, I like the way which use cartoon to introduce the new product..

b. Utilitarian value is predominantly communicated in the advertisement, because of it tend to relate with save money for the consumers and reduce resources waste something actual help consumers in the real life, that is not about emotional feelings.

c. In my opinion, I suggest add more communication in the advertisement and make the cartoon more colorful may have a better affect on consumers impress. However, the advertisement should also show more advantage of the product directly, such as add some scene like save money or reduce recourse waste, that can increase the impress point of the product in consumers mind

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