Mandentes of the First Centuries

1. A CRITICAL UNDERSTANDING OF STRATEGIC MANAGEMENT AND ITS CONTRIBUTION TO ORGANISATIONAL PURPOSE AND DEVELOPMENT Integration0

Knowledge &

Understanding

2. A THOROUGH GRASP OF THE TECHNIQUES OF STRATEGIC APPRAISAL AND THE

EXPLORATION AND EVALUATION OF STRATEGY OPTIONS. ALSO DEMONSTRATE AN

UNDERSTANDING OF THE PROBLEMS OF MAKING STRATEGIC CHOICES FROM LIMITED

DATA AND THE LIMITATIONS OF MODEL DRIVEN ANALYSIS Analysis

2

00

Problem Solving

3. RECOGNITION OF THE DIFFICULTIES ASSOCIATED WITH THE PLANNING AND

IMPLEMENTATION OF STRATEGIES, AND THE PROBLEMS FOR ORGANISATIONS IN

CHANGING INTERNAL BELIEFS AND PERCEPTIONS TO MAINTAIN A VIABLE FIT WITHIN A CHANGING ENVIRONMENT Communication

00

Knowledge &

3 Understanding

Problem Solving

Introduction

This assignment is designed to test your knowledge of concepts, theories and models of management and strategy, and your ability to apply this knowledge analytically and creatively. You should acknowledge data sources in your text.

Use of appendices - Models and theories that are central to your answer should be situated in the main body of the answer, supporting models and data can be located in appendices. It is, however, important to draw the reader's attention to the appendices when the information there supports arguments being made in the main body of the assignment. At postgraduate level you should be able to interweave appendices and the main text in a way that your main arguments can be understood without reading the appendices. The appendices should allow the reader to understand the points made in more detail. If the appendices are not used to support the arguments made in the main text they will not be read.

Sources of data, theories and models should be referenced using the Harvard system.

The company to be examined is The John Lewis Partnership (JLP). Sources start with the company's website

http://www.johnlewispartnership.co.uk/

which leads to other JLP sites.

Also to be used as input data is the John Lewis Partnership Datamonitor report of October 2010 (access via Ebsco). This contains a SWOT analysis which you may refer to as data, and critique as relevant for Task 1.

You will also find articles about JLP in the business news, such as in the Telegraph or Guardian, or on the BBC.

www.telegraph.co.uk

...