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Target Market Estee Lauder

Autor:   •  May 17, 2011  •  Essay  •  301 Words (2 Pages)  •  3,702 Views

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Target Market

Estee Lauder's target market has always been women.From the beging they wanted to be the best in make up and skin care for different ages, races, and skin tones.Over the years they have grown and gained smaller companies under them with the same comman goal. What is different about these smaller companies is who they may reach.Companies such as M.A.C reach the yonger risk takers of todays generation. Where as Clinique may reach a older more reserved crowd.Those are just two companies that is under the Estee Lauder brand .These companies also differ in product pricing .Whether your looking for a high end prouduct ,trying to take a risk for a night on the town or a bit more reserved for a day in the office Estee Lauder has it all . There goal is to be the best and reach women of all ages , races, and skin tones.Target Market

Estee Lauder's target market has always been women.From the beging they wanted to be the best in make up and skin care for different ages, races, and skin tones.Over the years they have grown and gained smaller companies under them with the same comman goal. What is different about these smaller companies is who they may reach.Companies such as M.A.C reach the yonger risk takers of todays generation. Where as Clinique may reach a older more reserved crowd.Those are just two companies that is under the Estee Lauder brand .These companies also differ in product pricing .Whether your looking for a high end prouduct ,trying to take a risk for a night on the town or a bit more reserved for a day in the office Estee Lauder has it all . There goal is to be the best and reach women of all ages , races, and skin tones.

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