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An Assignment on the Brand Management in China Car Industry: A Case Study of Hyundai

Autor:   •  December 1, 2016  •  Research Paper  •  2,371 Words (10 Pages)  •  95 Views

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An Assignment on the Brand Management in China Car Industry: A Case Study of Hyundai

NOT CRITICALLY ANALYSISED.

YOU HAVENT ANSWERED ALL QUESTIONS

YOUR ANSWER DOESN’T SUPPORT YOUR CLAIM

REFERENCES ARE BEING MADE BY YOU. NOT PROPERLY REFERRNECED

READ QUESTIONS AGAIN.

STEP ONE: INTRUDUCTION

STEP TWO: EVALUATION OF CHINESE MARKET CONDITION BETWEEN 2000 AND 2008

STEP THREE: LIFE CYCLE OF CHINESE CAR INDUSTRY

STEP FOUR: HOW MARKETER DEALS WITH CHANGING CONDITION

  • BRAND MANAGEMENT
  • RELATE YOUR ANSWER WITH HYUNDAI

STEP FIVE: RECOMMENDATION

STEP SIX: CONCLUTION


Contents

1        Introduction        

2        Market Life Cycle of China Automobile Industry        

3        Marketers dealing with market changing procedures        

4        Recommendations        

5        Conclusion        

6        References        


  1. Introduction

Starting business organization in the international market includes a lot of activity and consists of a lot of complex stages. The organization needs to consider several internal and external factors for involving in the global business as the macroeconomics and microeconomics have different sort of influence in the activity of the business organization than that of the domestic market. Although international business operation allows the business organization to increase their operational area, this is a challenging to be successful in a foreign market. Hyundai motor company was founded in the year 1967 in the South Korea and expand their business operation in the Europe, North America by the year 2002 (REFERENCE???). The organization has a brand value of the economy product and their market is expanding in all over the world. The China market is considered to be a lucrative market for the automobile industry as this market has a lot of potential scope for this industry. This report is focused on reporting the china car industry in form 2002 to 2008 and will consider the strategy to respond to the market demand and to achieve competitive advantages for sustaining the business organization. (READ THE QUESTION CAREFULLY) 

WHERE IS THE EVOLUTION IN MARKET CONDITION BETWEEN 2000 AND 2008 CHINA ANSWER???

  1. Market Life Cycle of China Automobile Industry

COMPLETLY WRONG ANSWER. YOU MIXED UP COMPLETLY. DECLINE PART MIGHT BE RIGHT BUT NO REFERNCES TO SUPPORT YOUR CLAIM. CHINESE AUTOMOBILE MARKET DIDNT BEGIN ITS JOURNEY IN 2002. PLEASE DONT JUMP INTO CONCLUTION.

Industry life cycle can be referred as a process of analyzing the condition of the market for effective decision making for the investment (REFERENCE???).. Industry life cycle is a key term in investing in the foreign market as the different steps associated with industry lifecycle has a different impact on the return of investment. An industry life cycle for china automobile industry is presented below:

[pic 1]

        Figure 1: Industry Lifecycle Stages for automobile industry in China

Source:Huang, 2015

The development stage in the stage where the conceptualization occurred for developing new product and industry. By signing a contract with the WTO (WHAT IS WHO??????) in 2002, the China has entered into the new era of opportunity for expanding their business in the international market as almost 97% of the world’s export and import occurred through this as this trade block (REFERENCE???).. In early 2002, there was a numerous local and international automobile industry which has started to produce full finished cars andparts of the motor cars (REFERENCE???).. The increased supply in the car market causes the china people to purchase cars at relatively low cost thanprior time and a total sum of 3.38 million where the year 2001 has just 1 million. The car industry has a 37% surge in the year 2002 and expected to have a serve of 47% by the end of 2004(Keller, 2013 DID KELLER TALK ABOUT CHINESE MARKET????? ARE YOU SURE????). The local and international brand has considered china as a very lucrative market with lots of potential capability and invested highly in this industry.The china car industry keeps growing until 2007 when the country has an average of 21% per year from 2002 (REFERENCE???).. The WTO has enabled the china to reduce the tax in the import of automobile which causes the boost in the car industry. In the year 2004, a luxurious brand like Mercedes and BMW has to pay like 30%-40% reduce tax which motivates the international organization to invest heavily in china facility (REFERENCE???).. By the year of 2008, an economic downsize affect the automobile industry basically in the Asia and Japan as the increased price for gasoline as caused the reduction in purchase in the car(Riley, 2010 AGAIN, ARE YOU SURE PROFESSOR RILEY HAS TALKED ABOUT THIS IN HIS BOOK???? SO FAR I KNOW HE TALKED ABOUT BRAND MANAGEMENT. HOW DO YOU RELATE THIS WITH PROFESSOR RILEY). The china also has to fall their annual growth percentagefrom one digit to single digit and big industry giant has to offer theproduct a low cost in the China market as well as in all over the world. By the year of 2009, most of the china car manufacturershave a huge loss on their investment and have to implement avariousstrategy to cut the cost of the organization (REFERENCE???).. In the year of 20010, the china has improved their automobile industry slightly by introducing hybrid cars in the market which has lower fuel consumption and electronic cars (REFERENCE???).. 

  1. Marketers dealing with market changing procedures

The marketer of the automobile industry needs to consider the change in the external environment and needs to incorporate the change in the strategic management of the organization. Brand management can be referred as the process of maintaining, improving and upholdingthe value of brand so that customer can have a positive perception of the organization (REFERENCE???).. Brand management is very important for anorganization like Beijing Hyundai as anew organization in the market needs to consider the positive perception of the customers to attract the potential customers  (Uggla, 2014). Brand Management in the automobile industry must have to consider some critical aspects such as cost, customer satisfaction, physical evidence of the product, and industry rivalry. All those are critical or the organization not tosell a particularproduct but also to motivate the customer to purchase other product of the organization. 

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