Marketing the National Hockey League
Essay by Woxman • December 12, 2011 • Essay • 335 Words (2 Pages) • 1,619 Views
MARKETING THE NATIONAL HOCKEY LEAGUE
* The key problem is what should be the focus, a) marketing NHL through Television or b) through grass root marketing to achieve a higher and bigger fan base.
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* 67.3% of 21-30 ages US Men fans developed interest in hockey by watching it on TV and 51.8 % after listening to their friends (Exhibit 15).Almost same proportion with US women. Hence Television and grass root marketing both are crucial in growing the fan base.
* Promote the NHL star players of respective teams in their respective zones thereby increasing the awareness and interest among the youth by making these local players a HERO using print media and hoardings.
* Convert the people under casual and slightly interested category to big fan category. This can be done by involving the people in local events where T shirts, mugs, bottles having NHL logo are distributed near cafeteria, outside food courts, near football stadiums.
* Conducting hockey games in schools and colleges. All participants must be given hockey jerseys. The winners must be given Hockey bats and free tickets to a home game.
* Online promotions and social media can also be used, create a Facebook page and for every person liking the page will get a free meal coupon to the best restaurant in that locality.
* Product placement in action movies and TV serials like 'Big Bang Theory' or 'How I met your mother' and having a celebrity as a brand ambassador may be Brad Pitt.
* Create a commercial featuring the captains of all famous teams, and delivering a message to America a caption which says World is changing, And so is sports! NHL gives you HOCKEY ~ America's tomorrow's game!
* Design a website of NHL, selling merchandise and playing stuff of Hockey as well as other sports at competitive prices, thereby drawing the attention of other sport fans.
* With all these there is a very high probability of the 'Not really interested' category (57.2% Exhibit 11) to shift their categories.
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