San Miguel Corporation Case Study Analysis

PART I: HISTORICAL BACKGROUND OF THE CASE

1. Introduction

San Miguel Corporation was founded on September 29, 1890. By Don Enrique Maria Barretton de Y Casa owner of the brewey La Fabrica de Cerveza de San Miguel. Was authorize to brew beer in the Philippines under a royal grant establishment located at No. 6 Calzada de Malacanang Manila’s San Miguel District. Inaugurate on October 4, 1890.

1. Background of the Study

We make this case study for the purpose that we want to help the San Miguel Corporation regarding to their treasury problem.

PART II: CASE ANALYSIS

1. Time Context
2. Viewpoint
3. Statement of the Problem

This case study is intended to evaluate and analyse the  

1. Objective

1. Must
2. Want

1. Areas of Considerations

1. Internal Environment

A.1 Strengths:

• It is known a leader in the beer business.
• It is already Globally & Internationally known.
• It is large group of company.
• The company is diverse into not allied business.
• The company is strict with the quality of its product.
• The company implement strategic planning

A.2 Weaknesses:

• The company has larger market sale.
• The company suffered from credit rating downfall.
• Dynamic market environment
• Losing its international assets.
• Their planning process is too long.
• Competition is very tough.

1. External Environment

B.1 Threats:

• Competitors
• Wrong evaluation
• Asia brewery is selling cheaper beer
• Large loss of money due to credit rating downfall
• Effective diversion plan

B.2 Opportunities:

• New ventures for company
• The company can merge into non- allied business
• Successful diversion
• The company can engaged into more profit oriented business
• Asia beer market were similar to the Philippines beer market

1. Alternative Courses of Actions
2. Decisions Criteria
3. Recommendation
4. Detail Plan of Action
5. GANTT Chart

PART III. APPENDICES

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