Tw and Aol Merger

1.) Social responsibility is the adoption by a business of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected of it by it's stakeholders. Economically, this means the business has a responsibility to be economically viable so that they can provide a return on the investment for the owners, create jobs in the community and contribute goods/services to the economy. An example would be to reduce corruption within an organization so that the growth of the economy, foreign investments can proceed. No pet projects would have money funneled into it. Countries with a high level of corruption also report a high poverty level.

Legally, companies are required to obey laws, regulations with regards to the nature of the business and their conduct. If the business does not behave in a way that is perceived as responsible, special interest groups or other groups, can have elected representatives draft legislation to regulate the firms behavior. This happened to Microsoft, when they did in fact , have a monopoly in the computer industry and used anticompetitive tactics to maintain their "windows" monopoly.

Ethics are what companies, as well as all of us, must decide what is fair, right and just. This is the principles and standards that guide the business world. They are determined and expected by government regulators, special interest groups, consumers, the public, and individual organizations. Another words, companies need to conduct themselves in a way that conforms to society's expectations. If an Avon lady who sells door to door has no ethics, she could verbally offend her customers and turn them off of her products and the company.

Philanthropic would be activities that promote human welfare and goodwill. "Charity". They make donations of time, money or other things to communities, organizations that would help them in a positive manner. An example would be a small company collecting food cans and toys for families in need at the holidays. A larger scale would be Habitat for humanity, building affordable homes for people who would not be able to afford one otherwise.

2.) The stakeholders have a stake or claim on some aspect of a companies products, operations, markets, industry and outcome.

Primary stakeholders are the ones that directly influence the success of the business and they can include, customers, employees, shareholders, investors, and suppliers.

Secondary stakeholders are groups that may influence or be affected by the company, but not engaged with exchanges with the firm. Secondary stakeholders can include media, special interest groups, and the general public.

Primary stakeholders interest in a cultural amusement center in Phuket could be how many customers would this generate, how many employees would it take to run it, do we have enough shareholders and investors to get it going, and would there be any problems with suppliers considering the location?

Secondary could be will there be any conflict with any special interest groups, how will we be perceived by the general public and the media?

These are also good reasons to implement a link between stakeholders and social responsibility.

3.) By allowing our amusement center into your community, we can increase jobs by way of developing and encouraging suppliers to get the best pricing, and using that to price items accordingly in order to encourage customers to purchase more so that more jobs are created which will boost your economy. This will include minority suppliers as well.

As far as the shareholders, we have procedures you may need to view regarding our corporate activities available to you . We will be passing this information out to you. We want you to understand every aspect of our business. As a primary shareholder, we feel the need to keep you informed in order to balance your needs and perspectives. Every quarter, this is also available to you.

Our company is always concerned about the community, and how we can have a positive impact on every customer we serve. That, I believe, starts with training and development of the employees. If they are trained properly, there will be less absenteeism, little or no injuries, making our company a safe environment. This would keep our costs low on training due to happy employees & happy customers. This equals low turnover which equals minimal dollars will be needed in training, saving our investors money to be used in a more important area.

Compensation and benefits are also a necessary item for our employees and will help our company build good community relations as a responsible company that takes care of their community and employees. Just imagine, our employees tell their family about the awesome benefits we offer, and the family tells their friends and neighbors, who want to support their community and in turn spend their money with us. Treat employees well, they treat customers well, customers spend their money well. Customers with disabilities will have no problem accessing our buildings. We are making sure they will be safe, secure, and their trip to our amusement center be a successful one in every way possible.

4.) In order to insure against an ethical misconduct disaster, you must implement organizational initiatives to recognize, avoid, discover, answer and recover from any misconduct . Prodromal stage is where warning signs and symptoms may occur, which is the precrisis. Acute stage is where the crisis occurs. Chronic stage is an ongoing crisis that requires explanations and decision making. Prodromal Stage is the success and failure outcomes for potential and firm.

Communication is definitely something that needs to be done effectively to stakeholders during and after a disaster. Strong leadership is necessary. They need a quick response in the midst of confusion and chaos. It may be somewhat ambiguous, but there needs to be some type of statement as to how the injury may have occurred. They need to know how the company plans to resolve it, and what each constituent can do to mitigate it's own negative

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