Unit Marketing Discussion Board

The mission statement "To make profits" tells this company is interested in the bottom line, money. The main focus is money making money for the company and its shareholders. This type of company appreciates the advantages that come from the competitive advantage. Advantages like getting their all they can for their money in the availability of lower cost resources and cost control.

This type of company would perform exploratory research or secondary research. This includes using data that is already available from another source performing the research. This research provides ideas to resolve general problems and normally come from government sites or industry sites which include sales, demographics, and business to business data and information. (Kerin, Hartley & Rudelius, 2011)

The mission statement "To create customers" tells this company is focused on the customer. They understand that without customers, there is no profit or business. They concentrate on creating a customer base and customer satisfaction. This allows for a larger market of customers who will buy their products or services. This type of company will strive for excellent customer service.

This type of company would perform descriptive research or primary research. The information contained in this research will come directly from consumers through surveys and interviews. Some secondary research may also be performed however the biggest gain will come from getting the information directly from targeted groups and markets. This type of research provides crucial and specific data but is expensive and time consuming. (Kerin, Hartley & Rudelius, 2011)

The mission statement "To fight world hunger" tells this company takes seriously the corporate social responsibility and that they may already have both attributes of the companies listed above. This type of company will have goals to meet predetermined ideals which will allow them to gain market share. Also, it will allow them to have profits large enough to invest in social programs. Marketing will be directed toward people with similar ideas and they will target those who share the same ideals. This business will function as a foundation for helping others as well as a company.

This type of company would perform causal research, primary research, and secondary research. Qualitative and quantitative methods may also be used. These methods will provide the crucial information about consumer needs which is best handled via personal contact and interviews. Knowing what needs done and where to go to meet the needs of the consumer is an important part of successfully reaching goals. (Kerin, Hartley & Rudelius, 2011)

Rewritten Mission Statements

Our mission is to build customer loyalty while providing quality service to our customers so we may ensure the

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