Starbucks' Marketing Plan

In the final phase of Starbucks' marketing plan for the new line of milkshakes the company will be finalizing the finishing touches before launching the product. At the final phase of the marketing plan managers will think about the place and the promotional strategy to be used in the development of the strategic marketing plan. The plan will include the development of the initial sales promotion schedule. Along with the final phase the development and creation of the advertisement plan will be set. For this reason identifying public relations opportunities for the product will be given. Starbucks will analyze the effect of channel management decisions on the marketing of the new milkshakes. Selection of the distribution channels for the milkshake and cost in terms of placement, shipping, and middlemen will be explained. Starbuck will calculate and develop the budget plan for the new product. The final part of this phase will be the identification of the quantifiable elements to be evaluated, monitor, and controlled to assure the effectiveness of the marketing plan.

Place & Promotion

Place refers by the book Basic Marketing as, "Making goods and services available in the right quantities and locations--when customers want them". For this reason place is synonymous to distribution because place is one of the main components of marketing mix that involves making those goods and services available. Distribution makes sure those products arrive and are available to the customer within a timely manner. As a result, logistics and the distribution channels are two processes that have an impact on whether the company can meet its obligations.

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