AllBestEssays.com - All Best Essays, Term Papers and Book Report
Search

Engineer Case

Essay by   •  June 16, 2011  •  Study Guide  •  389 Words (2 Pages)  •  1,587 Views

Essay Preview: Engineer Case

Report this essay
Page 1 of 2

Marketing Mix

* Zara focused on location and in store décor rather than advertising publicly.

* Zara only placed ads to announce its new stores and two promote it's twice a year sales. As a

result they only spent .03% of their revenue.

* Store layouts

get better grades completely altered every four to five year.

* Layouts must be designed and tested on a 1500 sq. ft. pilot store before being revealed around

the entire world.

* Prices established for the Spanish market in the Euro currency.

* Other countries prices were set at a fixed percentage of the Spanish market baseline.

* Zara always takes into account cost and market conditions when pricing their product.

* Does not try to produce clothes that they think will always be in style. Rather, Zara wanted to

have clothes that had a quick "in store" and at home life span.

* Customers knew that if they saw something they liked then they should buy it because there is a

good chance it would not be there the next time.

* All products were produced in Spain an Northern Portugal at factories and small local

workshops

Marketing Position

* Rely heavily on in store managers and employees to keep style current.

* Position themselves in the market so the consumer see's their product as the newest and latest...

have clothes that had a quick "in store" and at home life span.

* Customers knew that if they saw something they liked then they should buy it because there is a

good chance it would not be there the next time.

* All products were produced in Spain an Northern Portugal at factories and small local

workshops

Marketing Position

* Rely heavily on in store managers and employees to keep style current.

* Position themselves in the market so the consumer see's their product as the newest and latest...

have clothes that had

...

...

Download as:   txt (2.2 Kb)   pdf (54.1 Kb)   docx (9.3 Kb)  
Continue for 1 more page »
Only available on AllBestEssays.com
Citation Generator

(2011, 06). Engineer Case. AllBestEssays.com. Retrieved 06, 2011, from https://www.allbestessays.com/essay/Engineer-Case/4076.html

"Engineer Case" AllBestEssays.com. 06 2011. 2011. 06 2011 <https://www.allbestessays.com/essay/Engineer-Case/4076.html>.

"Engineer Case." AllBestEssays.com. AllBestEssays.com, 06 2011. Web. 06 2011. <https://www.allbestessays.com/essay/Engineer-Case/4076.html>.

"Engineer Case." AllBestEssays.com. 06, 2011. Accessed 06, 2011. https://www.allbestessays.com/essay/Engineer-Case/4076.html.