Apple Future

In our opinion, Apple has established its own unique corporate culture through all these years' operating. It can't be replaced in a short period of time even after Jobs resigned.

As an effective leader and a brilliant innovator, he always demands perfection and wants to do the best for his customers. This high standard has been successfully delivered to his cooperation team. And even the general staffs share his spirits. What's more, the experienced and capable management employers, the creative and skilled design experts are all priceless intangible resource of the company.

Through theses years' efforts, Apple has established a unique reputation in the consumer electronics industry for reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns. This public influence can't be eliminated in the short term.

However, it is not very an optimistic view in the long run. There are many strong competitors in IT Industries, like Google, Amazon, and Microsoft etc. To compete with apple, they develop new operating systems (Android), decrease price and use other marketing methods. Moreover, with the advancement of technology, customers have higher requirements for IT products. It will be a great thereat to its future development, if Apple doesn't adopt the proper strategies to deal with competitor's problems and satisfy the public. At any time in the future, It may be replaced by any of the companies above. so what should apple do to deal with the problem, will the iPad3 and iPhone5 remain share a big market?