Innovation Sustainable

Innovation Sustainable

Humans have been developing ways to make life easy. By discovery of fire to technological and advances which have been made in today society. Even though many of the environment while is effect the earth in it's entirely, and material resource. Humans have always been known to over consume, especially Americans. By overly consuming most farm lands is commercial or industrial purpose. And land that is suitable to grow crop is said to be suitable for growing houses, and most farmer lost their land to development purpose of spreading to the urban or suburban area, but undeveloped land is called sprawl, and sprawl is an environment issue. But the development of our natural land destroyed the beauty of our environment and landscaping and it threaten the environment and the factor of our water, and air pollution as well. For decades we have been talk about the ecological impact of consumptions and production therefore the air quality has improved, waste, and industrial pollution and it has been controlled more informed consumers to boot. "The production, assimilation or exploitation of a novelty in products, production processes, services or in management and business methods, which aims, throughout its life cycle, to prevent or substantially reduce environment risk, pollution and other negative impacts of resource use including energy." (Machiba, 2010). As we know they are working on take the right path, but more must be done to organized consumption and production of material resource. Our global population should change from driving gasoline powered cars. This automobile is creating pollution in the climate and is damaging our earth. "The automotive and transport industry is taking steps to reduce CO2 emissions and other environment impacts, notably, those associated with fossil fuel combustion. Combined with the growing demand for mobility particularly in developing economies efficiency of automobiles and transport while heightening automobile safety." (Machiba 2010). We also need more way to better use fossil fuel as the alternative energy to power our cars so we can stop polluting our environment. "Most attention has recently been paid to innovation as a way for industry and policy makers to achieve more radical improvements in corporate environmental practices and performance. Many companies have started to use eco-innovation or similar terms to describe their contributions to sustainable development." (Machiba, 2010). As human we must drill and run pipe underground to pump the oil to the earth surface for using. The use of oil is to make plastic and produce gasoline, which keep the industrial and commercial business moving. The human depend on all these resource to meet their needs.