Marketing Case Solution Nestle Pizza
Essay by lxk562768 • January 17, 2017 • Coursework • 3,055 Words (13 Pages) • 1,106 Views
Step 1a: Adjusted Trial Rate for Contadina User Households
Pizza & Toppings: = .80 x + .30 x
"Definitely"* "Probably"*
=
Pizza Only: = .80 x + .30 x
"Definitely"* "Probably"*
=
Step 1b: Adjusted Trial Rate for Contadina Non-User Households
Pizza & Toppings: = .80 x + .30 x
"Definitely"* "Probably"*
=
Pizza Only: = .80 x + .30 x
"Definitely"* "Probably"*
=
Step 2a: Trial Unit Sales from Contadina User Households
Pizza & Toppings:
= x
availability (%ACV) awareness(%)*
x x x
adj. trial rate (%)* transaction size # of Contadina user hhs.*
=
Pizza Only:
= x
availability (%ACV) awareness(%)*
x x x
adj. trial rate (%)* transaction size # of Contadina user hhs.*
=
Step 2b: Trial Unit Sales from Contadina Non-User Households
Pizza & Toppings:
= x
availability (%ACV) awareness(%)*
x x x
adj. trial rate (%)* transaction size # of Contadina non-user hhs.*
=
Pizza Only:
= x
availability (%ACV) awareness(%)*
x x x
adj. trial rate (%)* transaction size # of Contadina non-user hhs.*
=
Step 3: Trial Dollar Sales
Pizza & Toppings: = x x .67
total trial unit sales unit price factory price adj.
=
Pizza Only: = x x .67
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