Google's Strategy

Google's Strategy

Sonya R. Brown

Strategic Planning MBA 687

August 03, 2013

Belhaven University

Google's Strategy

Identification

Google's search expertise began back in 1969 when two graduate students from Stanford University collaborated to invent a new search engine. Larry Page and Sergey Brin named their new search engine BackRub because its purpose was designed to determine the amount of back links leading to the websites. David Filo, a prior user of BackRub convinced Page and Brin to leave Stanford in 1998 and focus on making their search engine the best internet company of all time. BackRub was then renamed Google which was inspired from the number 1 followed by 100 zeros. In 1998 a Stanford professor arranged a meeting for Brin and Page to meet with an investor, who was the founder of Sun Microsystems. The investor was impressed with Brin and Page's Google search capabilities and although the investor was pressed for time, he left them with a check for $100, 000. After setting up a corporation name for Google Inc. and a corporate bank account, the pair went on to raise 1 million dollars by the end of September 1998. Google Inc., progressed at a rapid pace and by the year 2004, the company's growth consisted of wireless search technology, 10 language search capabilities, Google toolbar, Google News, Google Product Search, Google Scholar, and Google Local. Google's expansion continued over the years from 2005 through 2010 (Gamble, Peteraf, Strickland III, & Thompson, 2012).

Analysis and Evaluation

Google's expansion initiatives led the company into various industries and they soon began a competition with AT&T, Microsoft, and Apple. The foundation of Google's business model was centered on The 10 Principles of Google's Corporate Philosophy. These principles included:

1. Concentrating on the customer and all else will come

2. It is better to do one thing really well.

3. Rapid is better than slow and customers need answers quickly.

4. Democracy works well on the web and Google chooses the best voted sources.

5. You can earn profits without being wicked.

6. You do not have to be at your desk to answer a question; the technology world is mobile.

7. There are endless amounts of information in the world.

8. Google crosses all boundaries.

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