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  • Truvada Case Study

    Truvada Case Study

    Truvada, a Gilead product, is a combination pill composed of two of its antiviral drugs - Viread and Emtriva. It is used in HIV treatment as a nucleoside reverse transcriptase inhibitor. It has been launched in the US and is now plans to launch in France, Germany and Spain in an order and a manner that would maximize its commercial success. Gilead must position Truvada as a convenient once a day dosing drug with added

    Essay Length: 1,078 Words / 5 Pages
    Submitted: March 21, 2012 Essay by Nicolas
  • Yahoo Case Study

    Yahoo Case Study

    Executive Summary Yahoo, the original "portal of choice" amongst internet users, started out as a website directory that helped people find what they are looking for on the internet. Since the company started in early 1990's, it has evolved to become one of the biggest web portals. It averaged over 144 million page views per day at one point in time. The company was initially able to achieve success and raise profits through advertising online.

    Essay Length: 1,110 Words / 5 Pages
    Submitted: March 21, 2012 Essay by Paul
  • Mahatma Gandhi Case Study

    Mahatma Gandhi Case Study

    THAT MAN IS UNCONSTITUTIONAL! You always hear this statement or something to this effect, but do you truly know what it means? One might ask what is being unconstitutional? To be unconstitutional you have to be unauthorized by or inconsistent with the constitution; not in accordance with a political constitution or procedural rules of a country. An individual who displays civil disobedience is often recognized as unconstitutional. Civil disobedience is the refusal to comply or

    Essay Length: 1,223 Words / 5 Pages
    Submitted: March 21, 2012 Essay by Kill009
  • Zara Case Study

    Zara Case Study

    MKTG 310 February 10, 2012 Page 1 Zara Case Study A. As completely as possible, explain the supply chain for Zara from raw materials to consumer purchase. If you search definition of supply chain the meaning would be "the network of retailers, distributors, transporters, storage facilities and suppliers that participate in the sale, delivery and production of a particular product" ( All of those steps take time and cause delays getting products to the customer.

    Essay Length: 1,102 Words / 5 Pages
    Submitted: March 24, 2012 Essay by Kill009
  • Cemex Case Study

    Cemex Case Study

    Class of 2012 US Opening Week Integrative Assignment CEMEX CASE Prof. Peter Brews Global Team 5 Alexander Bronsmann (RSM) Sander Perret-Gentil (RSM) William Metzler (UNC) James O'Brien (UNC) Zhang Shu (CUHK) Juan Cruz Valdez Rojas (EGADE) November 2nd, 2010 Executive Summary The CEMEX success story is a result of sound strategy and excellence in execution; by combining state of the art activities to achieve operational effectiveness with creative solutions for strategic positioning. Leveraging IT tools

    Essay Length: 5,219 Words / 21 Pages
    Submitted: March 25, 2012 Essay by Maxi
  • Bubblepark Case Study

    Bubblepark Case Study

    1. Business overview BubblePark is a dedicated Car Wash company that aims to provide the ultimate car wash experience to its customers. The Company is known for delivering speed, quality and value for money satisfying even to the most demanding customers. BubblePark's new plant incorporates the latest technological advances in the car wash industry offering state-of-the-art services. The Company focuses on providing a modern, professional and high quality car washing environment that features high-tech, reliable

    Essay Length: 285 Words / 2 Pages
    Submitted: March 27, 2012 Essay by Nicolas
  • Bubblepark Car Wash Case Study

    Bubblepark Car Wash Case Study

    Contents 1. Business Overview 1.1. Products/Services 2. Market environment 2.1. Legislation 2.2. Poor-quality of current services 2.3. Motor Vehicle Density 2.4. Competitors 2.5. Climate 2.6. SWOT Analysis 3. Business strategies 3.1. Target market 3.2. Penetration Pricing Strategy 3.3. Differentiation Strategy 3.3.1. Advertising and promotion 3.4. Financial strategy 4. Financial Performance 5. Conclusion 6. Appendices 7. References 1. Business overview BubblePark is a dedicated Car Wash company that aims to provide the ultimate car wash

    Essay Length: 2,586 Words / 11 Pages
    Submitted: March 27, 2012 Essay by Marry
  • Soren Chemical Case Study

    Soren Chemical Case Study

    Soren Chemical Case Study Soren Chemical Company is a large manufacturer of bulk industrial chemicals designed for water treatment and fuels and lubricants. In 2006 the company's product line included over 350 products with annual revenues of $450 million (Exhibit 1). Product placement is traditionally business to business sales with very little emphasis placed on consumer awareness or product use. The exception to this was water treatment products where the company selectively developed branded products

    Essay Length: 1,065 Words / 5 Pages
    Submitted: March 30, 2012 Essay by Paul
  • Apple Case Study - How Has Apple Performed in the Pc Industry? What Is Your Evaluation of Its Performance in the Pc Business?

    Apple Case Study - How Has Apple Performed in the Pc Industry? What Is Your Evaluation of Its Performance in the Pc Business?

    How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business? During Steve Jobs' second stint at Apple Inc.; he has helped to establish Apple has a trusted brand and a very successful company in the PC industry. Apple has found success by exploiting the differences between their operations and their competitors. Also, Apple has established their brand as what one analyst calls "the Nordstrom of technology"

    Essay Length: 1,189 Words / 5 Pages
    Submitted: April 3, 2012 Essay by Marry
  • Cirque De Soleil Video Case Study

    Cirque De Soleil Video Case Study

    Cirque de Soleil Cirque de Soleil is a tradition of the original circus. It has brought back circus activities that have been lost and forgotten for years. Guy Liliberte was the creator of Cirque de Soleil. He originally took a group of jugglers and fire breathers to a grander scale. Liliberte started Cirque de Soleil in 1984 with a group of circus and street performers that was meant to celebrate the 450th anniversary of a

    Essay Length: 524 Words / 3 Pages
    Submitted: April 3, 2012 Essay by Nicolas
  • Groupon - Case Study

    Groupon - Case Study

    There are three important areas that need to be addressed in order to ensure future success. First, the company needs to ensure that it is providing its customers and merchants with value. Second, it needs to be able to address the threats that are posed by competitors such as Facebook, Google, and LivingSocial. Third, Groupon needs to keep innovating in order to prevent the company from "devolving into a service that isn't delighting its customers."

    Essay Length: 498 Words / 2 Pages
    Submitted: April 4, 2012 Essay by Zomby
  • Parsek Llc Case Study

    Parsek Llc Case Study

    Margaret Zheng HEIP240 | Sec 0201 September 24, 2011 Case Study: Parsek LLC Parsek LLC was not always the business that it is today; in fact, it was the product of a chain of seemingly irrelevant events that eventually shed light on an innovative opportunity. The corporation actually started in a university environment with a group of undergraduate students from the University of Ljubljana. These students worked collaboratively on a project using one of the

    Essay Length: 1,219 Words / 5 Pages
    Submitted: April 4, 2012 Essay by Nicolas
  • Nike Inc Case Study

    Nike Inc Case Study

    Abstract Nike Inc. is a dedicated to meeting customer needs by producing a quality product that people can be proud to ware. The strategy of Nike, Inc's is to create the world's most innovative products for customers across the globe. Not only does Nike Inc. take careful consideration in what the product line should be but also in the location of the product line. Nike Inc. Nike Inc., founded as Blue Ribbon Sports by Phillip

    Essay Length: 1,269 Words / 6 Pages
    Submitted: April 7, 2012 Essay by Stella
  • Harnischfeger Harvard Case Study

    Harnischfeger Harvard Case Study

    1. Read the footnotes carefully. Identify four accounting policy changes and accounting estimates that Harnischfeger made during 1984 and estimate as accurately as possible the effect of these changes on the company's 1984 reported profits? * In November 1983, the company included in net sales a more accurate portrayal of products purchased from Kobe Steel, Ltd. and sold by the corporation. Instead of including only the gross margin, the sales were recognized as $28 million.

    Essay Length: 1,096 Words / 5 Pages
    Submitted: April 8, 2012 Essay by Greek
  • Sia Case Study

    Sia Case Study

    Communication is one of the best tools a company can utilize in order grow and thrive in their industry. An organization's employees are the greatest asset that when combined with effective communication would cause a company to be at the forefront of the industry. Singapore Airlines (SIA) had the ambitious goal of being an industry leader for customer service but fell short of their goal. The leaders are the driving force that creates the momentum

    Essay Length: 1,962 Words / 8 Pages
    Submitted: April 10, 2012 Essay by Zomby
  • Hawaiian Punch Case Study

    Hawaiian Punch Case Study

    Hawaiian Punch Case Study Define the problem- * The problem in this case is that Hawaiian is still searching out ways to remain the leading distributor of juice drinks. When Hawaiian Punch creates its organizations marketing strategy, their marketing channels play an integral role. A marketing channel consists of individuals and organizations involved in the process of making a product or service available for consumption or use by consumers and industrial users. Channels will not

    Essay Length: 740 Words / 3 Pages
    Submitted: April 12, 2012 Essay by Nicolas
  • Ford Case Study

    Ford Case Study

    Discussion: 1. What historical "legacies" affect Ford's ability to move to a BTO model? Ford has very complex production processes which affect its ability to move towards a BTO model. This means that information systems would have to be changed or adapted to the new system. This complex process is affected by the large number of suppliers who would have to adapt too to the new business model. Ford also has 3 tiers of suppliers

    Essay Length: 732 Words / 3 Pages
    Submitted: April 17, 2012 Essay by Marry
  • Google Case Study

    Google Case Study

    GOOGLE: Group Assignment Questions 1. Discuss competition in the search engine industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness? 2. How is the search engine industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years? 3. What are the key factors that define success in the industry? What are the key competencies, capabilities,

    Essay Length: 255 Words / 2 Pages
    Submitted: April 20, 2012 Essay by Stella
  • Ipremier Case Study

    Ipremier Case Study

    Section 1 - Introduction Overview iPremier is an online retailing store founded in 1996 by Blake Carleton and Rajive Narayandas while both attending Swarthmore College. In 1997, they moved their base to Seattle and have been running the company operations from Seattle since then. iPremier generally sells products ranging from $50 to a few hundred dollars with a small number priced in the thousand dollar range. The company's values are based on three principles: discipline,

    Essay Length: 2,296 Words / 10 Pages
    Submitted: April 21, 2012 Essay by Maxi
  • McDonalds Case Study

    McDonalds Case Study

    Table of Contents Executive Summary ..............................................................i 1.0 Introduction 3 1.1 Business Unit 3 1.2 Modification of Happy Meal 3 2.0 Aim of the project 3 3.0 Key objectives of the project 3 4.0 Feasibility Analysis 4 4.1 Market Analysis 4 4.1.1 Competition 4 4.1.2 Demographic Influences 5 4.1.3 Target Market 6 4.1.4 Past and future Trend 6 4.1.5 Sales and Marketing 7 4.2 Financial projections 8 4.2.1 Financial history 8 4.2.2 Future cost of the

    Essay Length: 6,157 Words / 25 Pages
    Submitted: April 22, 2012 Essay by Kill009
  • Pakistan State Oil Case Study

    Pakistan State Oil Case Study

    PSO PSO is the market leader in Pakistan's energy sector. The company has the largest network of retail outlets to serve the automotive sector and is the major fuel supplier to aviation, railways, power projects, armed forces and agriculture sector. Pakistan State Oil, the largest oil marketing company in the country, is currently engaged in storage, distribution and marketing of various POL products. The company's current value of Rs. billion, its 82.1% share in

    Essay Length: 16,317 Words / 66 Pages
    Submitted: April 26, 2012 Essay by Zomby
  • Business Case Study

    Business Case Study

    Croskey v. BMW of North America, Inc The parties: Croskey and BMW of North America The plaintiff: Croskey The defendant: BMW of North America The appellant: Croskey The appellee: BMW of North America The court trial was won by Croskey William Croskey was badly burned by hot anti-freeze after the plastic radiator neck of a 1992 BMW failed and sprayed fluid on him when he opened the hood of the car. Croskey brought defective design,

    Essay Length: 366 Words / 2 Pages
    Submitted: April 29, 2012 Essay by Woxman
  • Case Study Republic National Bank of Dallas

    Case Study Republic National Bank of Dallas

    Case Study: Republic National Bank of Dallas (NOW Accounts) Strategic Issues and Problems- Ruth Krusen, the marketing officer for the Republic National Bank f Dallas, was asked to assess the impact on Republic Bank of offering NOW (negotiable order of withdrawal accounts) if they became legal nationwide. Her objectives are to 1) determine the impact on profits that Republic Nation Bank could anticipate from NOW Accounts, and 2) Recommend a NOW account marketing strategy. One

    Essay Length: 452 Words / 2 Pages
    Submitted: May 1, 2012 Essay by Paul
  • Case Study on Carrefour

    Case Study on Carrefour

    Carrefour has a debt-financing requirement of Euro0 million and it chooses to issue a 10-year bond to finance the need. There are four choices of bond market, in British pound, Swiss Franc, US Dollars and Euro. Issuing in different currencies leads to different coupon rate, currency value and economic environments (including interest rate, inflation and so on). In order to choose issuing in which currency is most efficient, comparison is needed. A Eurobond is an

    Essay Length: 425 Words / 2 Pages
    Submitted: May 1, 2012 Essay by Stella
  • Tweeter Case Study

    Tweeter Case Study

    Question 1 Analyzing the price competition generates interesting results. Objectively, Tweeter's prices remain competitive with other retailers. Overall, Tweeter is at or below the prices of Lechmere, Circuit City, and Wiz % of the time. (Appendix A). When compared individually, Tweeter beats or matches Lechmere 83% of the time, Circuit City 79%, and Wiz 62%. (Appendix A). Tweeter does not have a single item priced lower than Circuit City. Further, many times the competitors matched

    Essay Length: 2,058 Words / 9 Pages
    Submitted: May 2, 2012 Essay by Paul

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