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Last update: May 19, 2015
  • Sample Marketing Plan for a New Product or Service

    Sample Marketing Plan for a New Product or Service

    A picture containing earphone Description generated with very high confidence ________________ Table of Contents 1. Background 2. Product/Service Description 3. Over all Marketing Strategy 4. Target Market Analysis Identifying ideal customer Establishing a value proposition SWOT analysis 1. Service Positioning 2. Competitive Analysis Major competitors Competitive advantage 1. Sales or Utilization goals/objectives 2. Promotional strategy/analysis 3. Distribution strategy/analysis 4. Pricing strategy/analysis 5. Budget for marketing efforts 6. Action plans for implementing this marketing plan 7.

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    Essay Length: 2,146 Words / 9 Pages
    Submitted: December 8, 2017 Essay by Indrani pasumarthy
  • Marketing Class Notes

    Marketing Class Notes

    MODULE 1: MARKETING VALUE At its most basic level, marketing is about making decisions that facilitate the process of buying and selling. In this module, you will begin to learn about the types of decisions that marketing managers make and the process by which they make them. The prime directive of marketing is achieving individual and organizational objectives by creating superior customer value for one or more target markets with a sustainable strategy. These objectives

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    Essay Length: 6,993 Words / 28 Pages
    Submitted: December 10, 2017 Essay by kiwo
  • Digital Marketing Strategy

    Digital Marketing Strategy

    DIGITAL MARKETING STRATEGY INDIVIDUAL ASSIGNMENT Deadline: Sept 10, 2017 EOD Student Name: Mathews Babu Student Roll No: 160201084 Section A PART ONE: Brand analysis 1. Introduction Start writing here: Oriental Bank of Commerce (OBC) is one of the leading public sector bank in India. The bank founded in the year 1943 in Lahore, Pakistan, by Rai Bahadur Lala Sohan Lal has witnessed many ups and downs in its trajectory. Website: https://www.obcindia.co.in/obcnew/site/index.aspx Facebook: https://www.facebook.com/OBC-BANK-143301215769438/ Twitter: https://twitter.com/obcindofficial?lang=en

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    Essay Length: 2,342 Words / 10 Pages
    Submitted: January 8, 2018 Essay by Mathews Babu
  • Dulse Vita Marketing Report

    Dulse Vita Marketing Report

    Dulse Vita Marketing Report Group #4 Dulse Vita Executive Summary Our company provides health-enhancing products to active people. Dulse Vita is a small health oriented company with a focus on natural products to improve mind and body functions. Dulse Vita originated in Corvallis, Oregon and has a goal of creating a mix of simple to make, all-natural plant-based products which take the place of the currently available less-healthy substitutes. As a company from the Pacific

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    Essay Length: 2,773 Words / 12 Pages
    Submitted: January 10, 2018 Essay by docbike
  • What Is a Marketing Plan and How It Is Used?

    What Is a Marketing Plan and How It Is Used?

    1.What is a marketing plan and how it is used? Good marketing plan provides directions and focus for brand, product or company for the future. A detailed plan can help the company to increase their profits. Marketing plan shows how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customers as the starting point. To guide implementation effectively every part of the plan must be described in considerable details.

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    Essay Length: 438 Words / 2 Pages
    Submitted: January 16, 2018 Essay by Toni Savino
  • Novelty Creations Markets

    Novelty Creations Markets

    Case study : Novelty Creations markets In respect to this case study, Novelty Creations markets a variety of lifestyle products including rainwears for dogs and cats, automatic odour protection device for bathrooms and ‘make-your-own’ birthday card kits. Also they markets outdoor collections including a range of garden lights in the shape of garden gnomes and self-erecting clothes dryers. They also offer personal items like nose-hair clippers, blood pressure monitors and earwax removal systems. The company

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: January 21, 2018 Essay by Nicha Nicha
  • Secondary Markets

    Secondary Markets

    Secondary Markets * Secondary markets give you liquidity. It helps in price discovery. A market with more shares being traded fetches better share price. Volume in a market helps in price discovery. * If the price of an asset/share is not known, the asset’s/share’s demand is driven by company’s performance. * Secondary market Exchanges- buyers and sellers meet in one central location to conduct trades * OTC Market is still prevalent in India * Government

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    Essay Length: 501 Words / 3 Pages
    Submitted: February 4, 2018 Essay by kushal1991
  • Comprehensive Marketing Plan for a Small Business

    Comprehensive Marketing Plan for a Small Business

    ________________ http://sweetclipart.com/multisite/sweetclipart/files/imagecache/middle/blender_fruit_smoothie_colorable.png http://sr.photos1.fotosearch.com/bthumb/ARP/ARP115/smoothie.jpg Groovy Smoothie Groovy Smoothie will be a food truck to service the students of Stockton University. Groovy Smoothie will provide delicious, freshly made smoothies and light snacks for students that will be compatible with the meal plans available through Chartwells. Credit cards and cash will also be accepted for payment. The food truck will have compatible hours for students, particularly starting from 12 PM to late night services. Groovy Smoothie will feature

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    Essay Length: 2,040 Words / 9 Pages
    Submitted: February 15, 2018 Essay by Darko Tushev
  • Why Did Lundbeck A/s Want to Go Public in 1999? What Do You Think About the Firm Specific and Market Specific Timing of the Ipo?

    Why Did Lundbeck A/s Want to Go Public in 1999? What Do You Think About the Firm Specific and Market Specific Timing of the Ipo?

    Question 1 - Why did Lundbeck A/S want to go public in 1999? What do you think about the firm specific and market specific timing of the IPO? Lundbeck could raise capital needed for its operations, expand its capacity, and improve international recognition (marketing effect) and outreach through the IPO. On the IPO timing, from market perspective, * The world market for drugs to treat central nervous system (CNS) disorders had been growing at a

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    Essay Length: 859 Words / 4 Pages
    Submitted: February 17, 2018 Essay by seafine
  • Marketing Plan - Bella's Hair Salon

    Marketing Plan - Bella's Hair Salon

    Bella’s Hair Salon and SPA Related image Nancy Alvarez Vazquez 78606 ________________ 1.0 Executive Summary Bella’s Hair Salon is a beauty salon it in the downtown area of Orlando, FL. The location of Bellas’s Hair Salon is based at the center of a busy downtown area with ample traffic. The major households of downtown Orlando area have a high economic status which respecting accepts a high-quality service. We offer service that makes people feel good

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    Essay Length: 3,188 Words / 13 Pages
    Submitted: March 5, 2018 Essay by Nancy Alvarez
  • Recommendations for the Protection of Vulnerable Sex Workers in the City of Toronto - Methods of Prevention & Treatment for Health & Safety in the Sex Market

    Recommendations for the Protection of Vulnerable Sex Workers in the City of Toronto - Methods of Prevention & Treatment for Health & Safety in the Sex Market

    PROTECTION OF VULNERABLE SEX WORKERS IN TORONTO RECOMMENDATIONS FOR THE PROTECTION OF VULNERABLE SEX WORKERS IN THE CITY OF TORONTO: Methods of Prevention & Treatment for Health & Safety in the Sex Market November 24, 2015 TABLE OF CONTENTS EXECUTIVE SUMMARY3 INTRODUCTION4 Purpose of Study4 DISCUSSION OF FINDINGS5 Effects of Bill C-365 Health & Safety Risks for Sex Workers5 Methods of Risk Prevention & Treatment5 CONCLUSION7 RECOMMENDATIONS8 REFERENCES9 ________________ EXECUTIVE SUMMARY This study offers an

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    Essay Length: 1,860 Words / 8 Pages
    Submitted: March 9, 2018 Essay by calebbrown
  • A Marketing Segmentation Analysis of Burger King

    A Marketing Segmentation Analysis of Burger King

    Running head: Burger King A Marketing Segmentation Analysis of Burger King Author’s Note: Introduction The subject of the current paper is Burger King which is one of the international fast food retailers. Its global presence allows it compete globally with leaders of the market such as McDonald’s and KFC. However, when entering a new market, the company needs to identify and evaluate its target audience there. In this report customer segmentation market analysis is performed,

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    Essay Length: 1,620 Words / 7 Pages
    Submitted: March 16, 2018 Essay by lipopo
  • Using International Financial Markets

    Using International Financial Markets

    Mignon Howell Week 1 Analytical Application Using International Financial Markets Worcester Tool Company is a large, U.S.-based, multinational corporation with subsidiaries in eight different countries. The parent of Worcester provided an initial cash infusion to establish each subsidiary. Each subsidiary, however, has had to finance its own growth since then. The parent and subsidiaries of the firm typically use Citigroup (with branches in numerous countries) when possible to facilitate any flow of funds necessary. 1.

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    Essay Length: 761 Words / 4 Pages
    Submitted: March 19, 2018 Essay by M Howell
  • Individual Assignment on Marketing Ethics

    Individual Assignment on Marketing Ethics

    Individual Assignment on Marketing Ethics Full name: Lam Chun Yin Jason student identity: 17073215d Tutorial group: Thursday 1130-12:20 Programme: BBA (Hons) Broad Discipline of Business Introduction: Marketing ethics are the moral principles and values that govern the marketing actions and decisions of an individual or group. It is unlike law which has a clear definition but it still has some common universal standards to follow. According to American Marketing Association (AMA), there are six basic

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    Essay Length: 712 Words / 3 Pages
    Submitted: March 31, 2018 Essay by jason lam
  • Digital Marketing Practices and Sales Anlysis with Ballyhoo.Today

    Digital Marketing Practices and Sales Anlysis with Ballyhoo.Today

    A Study on “Digital Marketing Practices and Sales Analysis with Live Intuitions” Bangalore, India Submitted By: CHETHAN NC Registration No: 16010221018 Under the Guidance of Prof . PRASANNA MOHAN RAJ In partial fulfillment of the course – Industry Internship Programme – IIP in semester II of the Master of business administration (batch of 2016 - 2018) ________________ Master of Business Administration Industry Internship Programme (IIP) Declaration This is to declare that the report titled “Title

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    Essay Length: 6,053 Words / 25 Pages
    Submitted: April 1, 2018 Essay by Chethan N C
  • Market Structure by Bizzy Brain

    Market Structure by Bizzy Brain

    MARKET STRUCTURE The market is a place where goods are exchanged from sellers to buyers, for a certain level. In other words, it refers to a group of shops situated in a particular locality selling a variety of commodities to the buyers. But in economics, the term ‘market’ is used in a special sense. It refers to world, where buyers and sellers are in close contact with one another either personally or through exchange of

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    Essay Length: 6,837 Words / 28 Pages
    Submitted: April 6, 2018 Essay by Muba
  • Traditional Marketing Vs online Marketing

    Traditional Marketing Vs online Marketing

    Running Head: TRADITIONAL MARKETING VS ONLINE MARKETING Traditional Marketing vs. Online Marketing Name Institution ________________ Traditional Marketing vs. Online Marketing One of the challenges that organizations face in the effective transition from selling products using traditional marketing and selling products online is the time it takes to make their online presence. A company needs to take time to have a website created to sell their products. Next, they need to have advertisements created for their

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    Essay Length: 561 Words / 3 Pages
    Submitted: April 9, 2018 Essay by Juliana Madureira Reinert
  • Whole Foods Market, 2005 : Will There Be Enough Organic Food to Satisfy the Growing Demand

    Whole Foods Market, 2005 : Will There Be Enough Organic Food to Satisfy the Growing Demand

    LEMAY Gauthier Neptune code : AIT163 Whole Foods Market, 2005 : Will There Be Enough Organic Food to Satisfy the Growing Demand 1. What about related products? The company is the world’s leading retailer of naturel and organic food industry. It offers a wide range of products certificated organic conforms to the standards of the U.S. Department of Agriculture. In addition to these supermarkets, the company operates several subsidiaries and it’s now the largest natural

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    Essay Length: 867 Words / 4 Pages
    Submitted: April 22, 2018 Essay by Gauthier Lmy
  • Whole Foods Market - Case Study

    Whole Foods Market - Case Study

    Whole Foods Market - Case study What about related products? The company controls and is selective about the products according to the healthy like. In the shops we can find "natural products" such as "certificated organic foods ». The products come from local or international supply, with that, WFM could have promotions from the merchants. The different categories of products are produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, specialty like beer, wine

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    Essay Length: 564 Words / 3 Pages
    Submitted: April 24, 2018 Essay by Camille Hublin
  • Amway Products - Multi Level Marketing

    Amway Products - Multi Level Marketing

    image MARKETING MANAGEMENT BPMM2023 (GROUP A) SECOND SEMESTER SESSION 2017/2018 (A172) SUBMITTED TO; DR MARIA BINTI ABDUL RAHMAN PREPARED BY; NO. NAME NO. MATRIC 1. MOHAMAD ALIF NAJMI BIN ZULKEFLE 246716 2. NORFADHILAH BINTI MAZLAN 246709 3. NURELLYDA HANNIE BINTI AZAHAR 246711 4. FATIN HANANI BINTI ZULKIFLI 246889 5. SITI MARDHIAH BINTI ROSLAN 246851 Multilevel Marketing Note U: Upline A & B: Downline 1 C, D, E & F: Downline 2 PERFORMANCE BONUS LEVEL (%)

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    Essay Length: 735 Words / 3 Pages
    Submitted: May 5, 2018 Essay by Adib Irfan
  • Michelin - Services Marketing Management

    Michelin - Services Marketing Management

    ________________ Table of Contents Executive Summary 2 1 Analysis and Evaluation 3 2 Action Plans 4 Reference List 6 ________________ Executive Summary Michelin is one of the world's three major tire manufacturers, its mission is to “contribute to the mobility of goods and people” (Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D, 2012, p.551). Michelin in order to be able to continue to innovate, to provide customers with more efficient and

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    Essay Length: 1,303 Words / 6 Pages
    Submitted: May 14, 2018 Essay by Xiaodong Tang
  • Ethical and Moral System - Thinking Analysis of Current Market Phenomena

    Assignment: Managerial Ethics Ethical and Moral System-Thinking Analysis of Current Market Phenomena MANISH KUMAR F:\XLRI\MEH\ASSIGNMENT\images\Indians_Banks.jpg F:\XLRI\MEH\ASSIGNMENT\images\demoetisation.jpg Assignment 01: 1. Justification for the topic selection The decision of the Government of India for demonetizing the Rs 500 and Rs 1000 currency notes take everybody by surprise. With the announcement of the decision in the evening hours of November 8, 2016 created the mixed atmosphere of many feelings amalgamated together with Surprises, Confusions, Chaos and what not.

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    Essay Length: 4,587 Words / 19 Pages
    Submitted: June 23, 2018 Essay by manishkumar2001
  • Penagain’s Marketing Strategy

    Penagain’s Marketing Strategy

    Case Study: PenAgain’s Marketing Strategy Conducted by: Lauren Martinez IBM 320 Professor Jae Jung 1. Introduction The PenAgain is an ergonomic writing device designed by Colin Roche. It was designed to alleviate stress and reduce the risk of repetitive strain injury while writing. Writing with the PenAgain differs from writing with a traditional cylindrical pen. The writer's index finger sits in the wishbone-shaped device, so that the weight of the writer's hand directs pressure to the

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    Essay Length: 925 Words / 4 Pages
    Submitted: July 4, 2018 Essay by lemartinez06
  • Indian Economy - Emerging Markets

    Programme: (173 - 19310) BA/BA (Hons) Marketing Management (HONG KONG) F/T (MKT10901) Emerging Markets 3 rd Semester, 2017-18 Assessment 1 Topic: India Student Name: Ho Shu Ting, Sue Napier Student Number: 40338766 CityU Student Number: 55253184 Submission Date: 10 July 2018 Table of Contents 1. Introduction …………………………………………………………. 3 2. Overview of India – PESTEL 2.1 Political factors …………………………………………………….. 4 2.2 Economic factors……………………………………….................... 5 2.3 Social factors ………………………………………………………. 6 2.4 Technological factors ………………………………………………. 7 2.5 Environmental

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    Essay Length: 1,906 Words / 8 Pages
    Submitted: July 11, 2018 Essay by Shu Ting Ho
  • Expansion of Starbucks in the Italian Market

    Expansion of Starbucks in the Italian Market

    EXPANSION OF STARBUCKS IN THE ITALIAN MARKET TABLE OF CONTENTS 1. Executive Summary 2. Introduction 3. Internationalization 4. Foreign Market Screening, Segment & Targeting 5. Environmental Analysis - Political - Social - Economic - The market - The Company 6. International Market Objectives 7. Foreign Market Entry Strategy 8. Marketing Mix 9. Recommendations 10. References Executive Summary This report has been written to discuss in detail the entry strategy of Starbucks into the Italian

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    Essay Length: 5,068 Words / 21 Pages
    Submitted: July 20, 2018 Essay by Isaack

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