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Bing Cocffee Is the Coffee Chain That Began in Kuching

Essay by   •  May 25, 2015  •  Research Paper  •  325 Words (2 Pages)  •  1,336 Views

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Bing coffee is the coffee chain that began in Kuching, they serve the best Italian roasted IILY  coffee to their customers, there are total of five outlets. The first outlet located in padungan, started in 2004 by the previous owner who later sold it to the current owner in 2009, due to inability to operate the business as the market was expending, the current owner expended the business to premier 101 and the third outlet in bormill estate ,  then the fourth outlet is located at hills shopping mall and the latest branch was launched on February 2012 at green height commercial centre which they discovered it as the potential of the market area.

The business objective is serving quality before pricing which means they emphasize on their service and product quality before the price .the coffee chain is one which marries the classic and contemporary style of the east and west. The food serve is more to western style with the eastern passion. Their target market goes to medium and upper class customers.

Bing coffee offers an atmosphere that marries the classic and contemporary style of the east and west.

Bing coffee offers a loyalty program to its members , members card are given free to the customers who purchase certain amount in the single bill, beside they can get a discount by showing the card or providing the card member every time before purchase .

In order to increase their visibility of their brand , they subscribed to groupon.com which offers a price mark down of certain product within a certain period of time by pre –purchase the coupon on groupon.com which actually conducted the huge amount of crowd .

  https ju://prezi.com/f7nb0uaaypcb/mgt-162/

The latest promotion of big coffee is lunch treats program which was began on June 2013; the lunch treat is available daily from 12-2pm which gives 20% discount on every bill. Lunch treat made a big difference on the turn over every month.

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