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Brahim's Holdings Bhd

Essay by   •  August 12, 2017  •  Case Study  •  672 Words (3 Pages)  •  1,552 Views

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breitt starr & diamond llc case studyBrahim's Holdings Bhd, formally known as Tamadam Bonded Warehouse Sdn Bhd was founded by Yang Mulia Dato’ Seri Tunku Mahmud bin Tunku Besar Burhanuddin in 1983. It is a leading halal food and service provider and a conscientious employer in Malaysia. All companies are expected to prepare annual accounts and annual reports at the end of its financial year. This is an annual report on Brahim’s group. The halal business is growing fast and the halal food industry is burgeoning. It is more evident the in past 5 years and Brahim’s is one of the major players in this sector. For over 30 years, Brahim’s has grown to be a household name and an iconic halal brand of integrity.

Brahim’s Holdings Berhad’s Group is the country’s leading halal in-flight catering company through its 100% equity interests in Brahim’s Airline Catering Holdings Sdn Bhd, which in turn owns 70% of Brahim’s Airline Catering Sdn Bhd. On 5 February 2016, the Group had disposed 49% equity interest in BACH to SATS Investment Pte Ltd (“SIPL”) for an aggregate cash disposal consideration of up to RM218 million. Brahim’s SATS Food Services Sdn Bhd , is the principal inflight services provider at both the Kuala Lumpur International Airport (KLIA) and Penang International Airport.

Brahim’s SATS Food Services (“BSFS”) inflight kitchen, is one of the main vendors to Malaysian airlines (MAS), the national carrier, while other clients include AirAsia, AirAsia X, Etihad, Cathay Pacific, China Airlines, Japan Airlines, Korean Air, Thai Airways, Emirates Airlines, Garuda, KLM, Indian Airlines, Eva Air and Pakistan International Airlines.Brahim’s executive chairman, Datuk Seri Ibrahim Ahmad, said the group’s airline business currently contributes about 85% to revenue.

The Group in 2011 completed the acquisition of 51% equity interests in Dewina Host Sdn Bhd (“DHost”), a major operator of restaurants and cafes in KLIA and KLIA2. The restaurants and cafes currently in operation by Dewina Host Sdn Bhd at KLIA and LCCT are Burger King, Café Barbera, Asian Café, Food Paradise, Taste of Asia, Café Espresso, and EK 15, in KLIA and LCCT.

Brahim’s Group has shifted from its logistics business to a more sustainable airport-centric food services business and other Food & Beverage businesses since 2008. The Group in its transformation program will continue to seek out opportunities driven by our core competencies and strength in food services and food related businesses to broaden and deepen the Group’s earnings base. The company had recently concluded catering contracts with Universiti Kebangsaan Malaysia, Keretapi Tanah Melayu Bhd, 7-Eleven and Emirates lounge.

Brahim’s Holdings Bhd aims to increase its non-airline business revenue contribution to between

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