Conta Pasadena Pasta

As you can see the results see Table 6 for 74.4% of the respondents were ' Conta Pasadena Pasta' concept was a favorable response to the security of the reasons that consumers are serious about answering the contents to see which natural / not artificial (30%), general variety (28%), Fresh / made fresh & dated (27%) was the result , such as pasta faithful . Unfavorable reaction to the respondents, the largest number of complaints too expensive (23%) , respectively. Favorable for the concept of the unique characteristics of the respondents and 90% of new and existing brands to differentiate you think that was a good score was 3.6 .

What brand is still overwhelming superiority in the whole market in the United States do not is that the situation on the market is still in the introduction stage of PLC , because it means that the existing entry pasta brand that consumers did not meet , it is important to find .

As a result, the test was to determine the potential of the market fresh , original brand and focus more superiority than to inform the consumer could be seen . After production, efficient distribution system , sales and marketing activities through consistent communication and $ 75 million in 1988 and $ 150 million in 1990 nyeonen market leader in the sale of 80% of the seats were caught M / S and secured.

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