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Definition of Multinational Company

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Definition Of WEBSITE:-

A Web site is a related collection of World Wide Web (WWW) files that includes a beginning file called a home page. A company or an individual tells you how to get to their Web site by giving you the address of their home page. From the home page, you can get to all the other pages on their site

A synonym and less frequently used term for Web site is "Web presence." That term seems to better express the idea that a site is not tied to specific geographic location, but is "somewhere in cyberspace." However, "Web site" seems to be used much more frequently.

You can have multiple Web sites that cross-link to files on each others' sites or even share the same files.


A multinational company is one that has business interests or agents/offices in countries in addition to their own.

Some Examples are:

Jet Airways

Mitsubishi Corporation


Coca Cola



Mercedes Benz

7 C's

1. Context :- Layout & Design

2. Content:-Text, pictures, sound and video the sites contains

3. Community:- user to user communication

4. Communication: - How the site enables site-to-user, user-to-site or two way communication.

5. Connection:- Degree that the site is linked to other sites

6. Commerce:- Site capability to enable commercial transactions

7. Customization: - Site's ability to tailor itself to different user's to allow users to personalize the site.

JET Airways:-

Jet Airways one of the fastest growing airlines in the world, It operates flights to 24 international destinations and 43 destinations within India.

Analysis Of the Website

Jet Airways website is one good example it consists of all the 7'c.

1. Context:-The layout and design of the website is very simple and easy to navigate & understand .It provides all the information regarding Flights, Hotel, Insurance, etc. The website also contains daily updates of their services or promotions. It easy for any laymen to understand and navigate on the website and know about their desired destination and fares.

2. Content: - It has a site full of pictures and text with information regarding the airline and its services.

3. Community: - Jet Airways website has a user to user communication link as well. "Follow us on twitter" & "Find us on Facebook" the user communicate there and share their experience about the airline its services its destination and fares etc.

4. Communication:- They have a two way communication system via "Facebook" and twitter" plus



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