Domino’s Pizza Inc.
Essay by Huz Zai • May 28, 2016 • Case Study • 6,695 Words (27 Pages) • 1,090 Views
1.0 Company’s Profile
Company Name | Domino’s Pizza Inc. |
Founder / Year / Place | Tom & James Monaghan / 1960 / Michigan (page 505, para 2) |
Vision & Mission | Not mentioned in the case |
“Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world” (page 505, para 5) | |
Facilities Location/ Distribution | US (page 507, para 1) |
10300 stores in 70 countries (page 505, para 1) | |
Revenue | $1.68B in 2012 (page 509, exh 6) |
Division | Four key business segments: (1) domestic company-owned stores, (2) domestic franchise stores, (3) domestic supply chain (4) international) (page 506, para 2) |
Net Sales/Net Earnings | $501,338 mil in 2012 / $112,392 mil (page 509, exh 6) |
Total Revenue | $1.68B in 2012 (page 509, ex 6) |
Net Earnings | $87,917 mil (2011), $105,361 mil (2011), $112,392 mil (2012) (page 509, exh 6) |
2.0 External Analysis
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2.1. Industry Description
Name of Industry | Food & Beverages |
Industry Market Cap | Domino’s: $1.76B (page 512, exh 8) |
Pizza Hut’s: Not mentioned in the case | |
Papa John’s: $1.16B (page 512, exh 8) | |
Pizza Inn: $20.1M (page 512, exh 8) | |
Little Caesar’s: Not mentioned in the case | |
Industry Net Income | $24.2B (Delivery: $9.6B, (pg 512, para 5) Carry-out: $14.6B (page 513, para 1) |
Number of Main Players | 4 (Pizza Hut (owned by YUM Brands) being the largest competitor in the industry (pg 511, para 1), Papa John’s and Little Caesars are also fierce rivals in the industry (pg 511, para 1) and Domino’s Pizza.. |
Name of Players |
(page 511, para 1 & 3) |
Industry Products | Domino’s : Pizza (Domino’s to focus exclusively on pizza. (page 508, para 2) |
Pizza Hut : Pizza, Pasta, Salads, Sandwiches – 4 type (page 511,para 4) | |
Papa John’s : Pizza and pie – 2 type (page 512, para 1) | |
Pizza Inn Holding : Pizza, Pastas, Sandwiches, Salads, Deserts – 5 type (page 512, para 3) | |
Little Caesars : Pizza – 1 type (page 512, para 4) |
2.2 Strategy Group Map
Domino’s | Pizza Huts | Papa John’s | Pizza Inn | Little Caesars | |
Sales or Stores | 10300 | 12800 | 3883 | 310 | Not mentioned in the case |
Number of Products/Country | 70 | 90 | 82 | 2 | 30 |
Revenue/Net Income | $1.65B | $2.64B (60% more than Domino’s) | $1.24B | $0.43B | Not mentioned in the case |
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2.3 Key Success Factor (KSF)
No. | KSF | Company | Case Facts |
1 | Sales | Domino’s Pizza | $1.68B in 2012 (page 509, exh 6) |
Pizza Hut | $2.64B (60% more than Domino’s) (page 511, para1) | ||
Papa John’s | $1.24B (page 512, ex 8) | ||
Pizza Inn | $43.5M (page 512, ex 8) | ||
Little Caesar’s | Not mentioned in the case | ||
2 | Outlets | Domino’s Pizza | 10300 (page 505, para 1) |
Pizza Hut | 12800 (page 511, para 2) | ||
Papa John’s | 3883 (page 512, para 1) | ||
Pizza Inn | 310 (page 511, para 1) | ||
Little Caesar’s | Not mentioned in the case | ||
3 | Market | Domino’s Pizza | 70 countries (page 505, para 1) |
Pizza Hut | 90 countries (page 511, para 2) | ||
Papa John’s | 82 countries (50 U.S. states and 32 foreign market) (page 512, para 1) | ||
Pizza Inn | 2 countries (USA and Middle East) (page 512, para 2) | ||
Little Caesar’s | 30 countries (page 512, para 3) | ||
4 | Achievement | Domino’s Pizza | Ranked No.1 in Forbes Magazine’s “Top 20 Franchises for the Money” (page 505, para 3) |
2010 and 2011 Best Pizza Award by Pizza Today Magazine (page 505, para 3) | |||
Publicly Traded Company on NYSE in 2004 (page 505, para 3) | |||
CEO Patrick Doyle: Best CEO of 2011 (page 505, para 3) | |||
Pizza Hut | The world largest fast food company (page 511, para 4) | ||
Papa John’s | Ranked No.1 by the American Customer Satisfaction Index for 10 of the 11 years (page 512, para 1) | ||
Pizza Inn | Not mentioned in the case | ||
Little Caesar’s | Fastest Growing Pizza Chain 2010 (page 511, para 1) | ||
5 | Menu | Domino’s Pizza | Exclusively focused on pizza (page508, para 2) |
Artisan pizza and new recipes for crust, sauce and cheeses (page 514, para 1) | |||
Pizza Hut | Pan pizza, thin n’ crispy, stuffed crust, hand tossed and Sicilian. Other menu items include pasta, salads and sandwiches (page 511, para 4) | ||
Papa John’s | Different pizza styles and topping choices, specialty pies such as The Works and The Meats (page 512, para 1) | ||
Pizza Inn | Pizzas, pastas, sandwiches, salads and dessert (page 512, para 3) | ||
Little Caesar’s | Not mentioned in the case |
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