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Expanding Presence in Cloud Computing Market

Essay by   •  June 14, 2011  •  Essay  •  415 Words (2 Pages)  •  1,843 Views

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Expanding presence in cloud computing market - Cloud computing describes a new delivery model for IT services. In July 2008, HP along with Intel Corporation and Yahoo! created a global, multi-data center, open source test bed for cloud computing research and education. The goal of the project was to promote collaboration among industry, academy and governments by removing the financial and logistical barriers. In 2009, HP announced HP Cloud Assure, a new SaaS offering designed to assist businesses to safely and effectively adopt cloud-based services. HP Cloud Assure consists of HP services and software, including HP Application Security Center, HP Performance Center and HP Business Availability Center. These solutions are delivered to customers though HP SaaS platform. The increasing demand for cloud computing is likely to create demand for HP's solutions in coming years. The global spending on cloud computing is forecast to cross a value of over $40 billion by 2012

Expanding portfolio of imaging and printing solutions - Hewlett Packard has made several strategic acquisitions and introduced new products in the imaging solutions segment in recent times. Its imaging solutions strategy entails the commercial markets, from print services solutions to new growth opportunities in commercial printing and capturing high-value pages in areas such as industrial applications, outdoor signage, and graphic arts. Among those key acquisitions are Tabblo, Logoworks, MacDermid and ColorSpan.

HP has launched several retail photo printing solutions and services that provide consumers the tools to personalize their photos and publish customized creative output. In addition, it has introduced new digital printing technologies, HP Inkjet Web Press, HP Latex Inks and three HP Indigo presses, as part of its graphic arts offerings. In October 2008, it also announced a plan to launch full wireless HP Photosmart printer lineup by 2010.

Threats

Projected decreases in the IT markets - Forecasters predict a decrease in the worldwide demand for various IT products offered by HP. The economic slowdown has negatively affected many market segments, including information technology. Hewlett Packard has experienced this decline not only in the U.S. but also in its global markets. Worldwide spending on IT was predicted to decline by 4% in 2009.

Hyper-competitive environment - Although Hewlett Packard recently overtook Dell in sales, the latter remains a formidable competitor, as are other companies such as Toshiba, Lenova Group and Aver. It competes in terms of price, quality, brand, technology, reputation, distribution and range of products, among other factors. In some regions, the company faces competition from local companies and from generically-branded or white box manufacturers.

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