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Facebook.Com: A Rhetorical Analysis

Essay by   •  December 6, 2011  •  Case Study  •  925 Words (4 Pages)  •  2,878 Views

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Studies have shown that most people have privacy boundaries, and don't like them broken. But what if your privacy was being invaded on a day-to-day basis, would you not be concerned? In Dan Yoder's article for Business, "10 Reason's to Delete Your Facebook" he argued that the multibillion dollar Facebook corporation has been invading user's privacy, operating unethically, and that it doesn't have the security to protect users from Hacker's and Identity thieves. He stressed these issues and many others, establishing a disdainful tone, and articulately gives the reader reasons for his concern.

Yoder start's his breakdown about his issues with Facebook by clearly stating that he has already chosen to break away from the social network due to the extent of his concerns. He attracts the reader by using Facebook's history as a business and the user, "terms of service" to prove Facebook is altruistic and unethical. He states that the Facebook terms of service gives them the right to own your personal data and is only there to protect Facebooks' intrest. Yoder also says that according to, Facebook CEO Mark ZuckerBerg has, "used Facebook user data to guess email passwords and read personal email in order to discredit his rivals," and the only logical option for a user is to delete their account because he believes Zuckerberg will continue to operate unethically. Yoder backs his discomfort with the company's ethics by using Zuckerberg's history and Facebook's twisted "Terms of Service" in order to vindicate his logic; explaining that when a Facebook user agrees to the "Terms of Service" Facebook has then reserved ownership rights to any personal information that they reveal. The facts Dan Yoder uses to back up his issues with the corporation reasonably portray his scornful opinion of Facebook's moral standards.

Dan Yoder's continues his text by suggesting a privacy issue that directly would affect a user's emotion and psyche. He emphasizes this by explaining that, " Facebook has flat out declared a war on privacy." Identifying Facebook as a bully, Yoder writes, "Facebook not only wants to know everything about you, and own that data, but to make it available to everybody." He goes on to explain that all user activity can be made available to companies and outsiders; stressing that there is no security in place to prohibit someone from accessing user data. In order to verify Facebook's lack of personal security, Yoder says, "all your data - all of it - must be effectively considered public," unless you have never used the Facebook application. Yoder's research enables him to give a straight forward delivery that affects the reader's emotions, leaves the reader a bit paranoid. This is accomplished by exploiting Facebook's handicraft, leaving the reader to wonder; why do they want



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