Marketing Assignment

BTEC National Certificate in Business

Unit 3: Introduction to Marketing

Assignment title:

TT Marketing Consultancy Group (TTMCG).

Scenario

TTMCG is a new consultancy providing advice to businesses in the field of marketing. With well structured reports TTMCG has established a good reputation for critical but positive advice and guidance to a wide range of businesses. TTMCG is also investigating the expansion of its role into event marketing where it will apply its marketing expertise.

TTMCG now need to establish themselves at the cutting edge of the highly competitive marketing industry. Using either www.weebly.com create a website OR professional reports using an appropriate format covering the content required for each of the criteria.

Start: 24th Sept 2010 Finish: 25th Feb 2011

P1

Describe how marketing techniques are used to market products in two businesses

Web-page/report describing the 'objectives of marketing' (see unit content).

Web-page/report describing 'marketing techniques' (see class notes). Provide case study examples from at least two organisations.

Possible case studies:

* Coca-Cola Vs Happyshopper

* Apple Vs Mems Kebab House

M1

Compare marketing techniques used in marketing products in two organisations

A web-page analysing how different techniques (from P1) can be effective.

Possible case studies:

* Coca-Cola Vs Pepsi

* McDs Vs Burger King

D1

Evaluate the effectiveness of the use of techniques in marketing products in one organisation

A web-page/report in which you make a judgement about how effective the use of these techniques (P1 & M1) has been. This should be for one organisation and based on informed (expert) opinion & data. The page/report should conclude under what circumstances or with what products it might be appropriate to use particular strategies.

Possible case studies:

* Previous, or

* NHS/ Benneton/ Barnardos - shock campaigns

* Coca-Cola - new formula

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