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Nando's Chicken Franchise Case Study

Essay by   •  September 13, 2011  •  Case Study  •  668 Words (3 Pages)  •  1,170 Views

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Mission statement: Our Company goal is that of a multi-faceted success. Our first responsibility is to the financial well being of the restaurant. We will meet this goal by making sure

that each guest receives prompt, professional, friendly and courteous service.

that all guests and staff are treated with the respect and dignity they deserve.

By maintaining these objectives we shall be assured of a fair profit and give our efforts a sense of purpose and meaning beyond our basic financial goals.

Our Business:

The business we are planning to buy is a Prime Location within the Bustling New Farm Dining and Entertainment Precinct the number of nearby facilities are following:

Doctor

50+

Fast Food

50+

Cafe

50+

Hospital

2

Park

22

Chemist

21

School/College

11

Bank

10

Police

2

Restaurant

50+

Nando's Chicken Franchise. Nando's is a global fast-food restaurant chain originating from SouthAfrica with a Portuguese-theme. Nando's has been in the Australian market since 1990.It is a growing international brand with over 600 restaurants worldwide. It is considered one of the healthiest take-outs in the western world. In Australia, Nando's is rapidly expanding, with restaurants in Western Australia, South Australia, Victoria, New South Wales and Queensland.

Major Strengths The major strengths of a Nando's are brand name, location, and growth potential. It will be located at NEW SITE - Shop 5, 84 Merthyr Road, New Farm, QLD Nando's franchise in Queensland. It is going to be located at above address, one of the prime locations in Brisbane. New farm is one of dense populated area of Brisbane, with average individual and family income of approx $690.00 & 1796.00(See Appendix Demographics). The average individual and family income shows strong spending power of people. The approximately 97% of population is employed which is another good sign of healthy economy of New farm. The top 5 occupation of Newfarm are classified as (Source www.myboot.com.au).

1.Professionals (36.82%)

2.Managers (15.03%)

3.Clerical & Administrative workers (14.65%)

4.Sales workers (8.93%)

Technicians & trades workers (8.3%)

We also have an advantage of being in food business from last five years. Nando's has been rapidly growing in Queensland from last couple of years. We have this experience from running Nando's chermside for last two years. There will be also an advantage of having an experience staff from the first day of business.

Financial Plan

Assumptions:

We are forecasting sales figure based on our experience with Nando's, its business environment. In last years number of Nandos has been opened in Brisbane. Every Nando's has been doing average of $65000-90000 per month. Based on average income, spending power, the proposed 12 month budget will be as follow:

Appendex: Newfarm Demographics (www.myboot.com.au)

Nandos disclosure document.

New Farm(4005) QLD

Distance from Brisbane CBD: 2km (1.2 miles)

Approximate size for this postcode: 2.1 km²

Surrounding suburbs: Kangaroo Point(4169), Norman Park(4170), Newstead(4006), Fortitude Valley(4006), Hawthorne(4171), East Brisbane(4169)

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