Nokia Global Corporate Strategy
Essay by Kill009 • June 27, 2011 • Case Study • 686 Words (3 Pages) • 3,520 Views
Global Corporate strategy assignment
NOKIA STUDY:
Over the years, NOKIA has established itself as a leader in mobile phones in the market. The history of NOKIA goes back to the twentieth century when it specialized in digital telephone switches. Through commitment, innovation and creativity, NOKIA managed to merge and become the global leader in mobile telephones.
However the company has recently been loosing its market share to competitors like Siemens, Samsung and apple who have now taken over in the mobile phone industry. To analyze the study and come up with possible remedial actions, a careful analysis will be done to see how NOKIA, in the first place managed to capture the market, what were its key competencies and success factors.
Key Events of NOKIA mobile phones Company:
1898: The finish rubber works was founded
1967: The merger between NOKIA and the Finish rubber works is formalized and create NOKIA Corporation
1981; The NOKIA era begins
1982: NOKIA makes its first digital telephone switch
1994: NOKIA achieves to make the first satellite call
1997: invention of Snake - a classic mobile game
1998: Nokia leads the world
2002: NOKIA becomes the first 3G phone
2005: The Nokia N-series is born
2005: The billionth Nokia phone is sold
2007: NOKIA is recognized as the 5th most valued brand in the world
NOKIA -SWOT ANALYSIS
Strengths:
* Strong research and development
* Maintains strong customer relations
* Extended time leader in mobile industry
Opportunities:
* Close cooperation with suppliers and intermediaries
* The growing demand for mobile devices
Weakness:
* Concentrating on only mobile phones and loosing opportunities for other digital devices
Threats:
* Strong competition
* Saturation in the current market
* Challenges of continuous technological development
Analyzing NOKIA's competencies using VRIO tool:
Value: NOKIA was offering products that add
...
...