Pith Restaurant Brand Story

Pith

Brand Story by Katja Kroll

“But where do you get your protein?” If you’re a vegan, you’ve probably heard this a thousand times. The moment people realize you don’t eat meat you must discuss the subject with them as if it is your religion. There are stereotypes associated with vegans and vegan restaurants that make some people uncomfortable; the idea of a completely vegan restaurant may even seem repulsive to some. This is partially the fault of those restaurants because of the way they are set up (at least in the Minneapolis/St. Paul area). In the Twin Cities, going out to eat at a vegan restaurant usually entails ordering at a counter and sitting in a cafe-like area. This set up not ideal for a business meeting or a nice dinner with mom.

My mom is one of my best friends. We love to hangout and catch up over a nice dinner every now and then. When deciding which restaurant to chose the obstacle we face is whether to go to a vegan restaurant with no atmosphere, or a nice restaurant with a very limited choice of options for me. It’s very hard for my mom to see my view on the way that I eat, when I can’t find nice restaurants that serve delicious vegan food. This is where the idea for a fancy vegan restaurant started. This restaurant is called Pith.

Going out to eat as a vegan with omnivores shouldn’t be a big deal. I have created a restaurant with a fun atmosphere that is welcoming and elegant, that also serves nutritious, gourmet vegan food. When people walk into Pith the thought of veganism is the last thing on their mind. Pith is a place where everyone feels comfortable, where vegans have way too many options, and where omnivores are excited to eat delicious food.

Pith is a restaurant that will helps change the stereotypes of vegans and prove those negative stereotypes false. People want to come to Pith for the awesome atmosphere and delicious cuisine. Period. It’s a place I can take my mom to eat where we can have a delightful time. Who knows, maybe it will even opening some eyes to the wonderful possibilities of vegan food.

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