Segment of Airline Industry
Essay by 玉婷 宣 • March 8, 2016 • Research Paper • 681 Words (3 Pages) • 1,232 Views
Segment | Government and International Organization | Business | Vocation | Urgency |
Qualifying Dimensions | ||||
Who? | work for government and international organization | invest in business on their own | traveler | unexpected and urgent need |
What? | transportation | transportation | enjoy | time-saving |
When? | when long distance events happen | when long distance businesses happen | leisure | emergence |
Where? | tickets provided by sponsors | online | online | airport |
Why? | service, speed | convenience, speed | comfort | speed |
How purchased? | tickets provided by sponsors | cooperations with airlines | ads | choose the nearest airport |
Segment Size(estimates/guestimates) | middle | middle | large | small |
Trends | increase | increase | increase | no trend |
Determining dimensions | ||||
Benefits sought | convenience, rest | reliability, more time in business | happy mood, relax | more time in emergencies |
Usage rate | frequently | frequently | seasonally | occasionally |
The basis of the segment is benefits sought. Different people has different requirements about service received when flying. For government and international organization, it can be anyone who works for government and international organization, they think highly of service so they will choose the best service. For business, it can be anyone who invests business on their own, they would like to choose middle and upper level which depends on how much the company can afford. For vocation, the largest size segment, travelers will enjoy the middle level of service because what they care most is substantial benefit. For urgency, it can be anyone who has unexpected and urgent needs for time-saving and speed, they only need basic service.
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