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Segment of Airline Industry

Essay by   •  March 8, 2016  •  Research Paper  •  681 Words (3 Pages)  •  1,217 Views

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Segment

Government and International Organization

Business

Vocation

Urgency

Qualifying Dimensions

Who?

work for government and international organization

invest in business on their own

traveler

unexpected and urgent need

What?

transportation

transportation

enjoy

time-saving

When?

when long distance events happen

when long distance businesses happen

leisure

emergence

Where?

tickets provided by sponsors

online

online

airport

Why?

service, speed

convenience, speed

comfort

speed

How purchased?

tickets provided by sponsors

cooperations with airlines

ads

choose the nearest airport

Segment Size(estimates/guestimates)

middle

middle

large

small

Trends

increase

increase

increase

no trend

Determining dimensions

Benefits sought

convenience, rest

reliability, more time in business

happy mood, relax

more time in emergencies

Usage rate

frequently

frequently

seasonally

occasionally

The basis of the segment is benefits sought. Different people has different requirements about service received when flying. For government and international organization, it can be anyone who works for government and international organization, they think highly of service so they will choose the best service. For business, it can be anyone who invests business on their own, they would like to choose middle and upper level which depends on how much the company can afford. For vocation, the largest size segment, travelers will enjoy the middle level of service because what they care most is substantial benefit. For urgency, it can be anyone who has unexpected and urgent needs for time-saving and speed, they only need basic service.

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