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The Definition of Marketing from Two Different Sources

Essay by   •  July 15, 2011  •  Essay  •  697 Words (3 Pages)  •  1,612 Views

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Abstract

This paper will discuss the definition of marketing from two different sources. It will also include a person definition of what marketing means to me. This paper will also discuss the importance of marketing in an organization, and how important it is for any organization to be successful in the marketing industry.

The definition of marketing in my personal opinion would be some sort of strategy that needs to be created by an individual to promote the product in question that a certain organization is trying to sell. Now another definition of marketing is when you provide a product or service and sell it for a price to your consumer. That is one definition. Another definition that was published in the Dictionary.Com website is 1.The act of buying and or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

There is one definition that was approved and made official by the American Marketing Association Board of Directors, in October of 2007. That definition consisted of the word marketing meaning that it was an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Advertising can also be described as a restricted plan used to endorse a company, service or human being. By promoting this diagram there are four expressions that start with the letter "p" that consists of this plan. Product, price, place, and promotion. Marketing research has been the gathering that links the shopper, purchaser, and community to the marketer through information used to recognize and classify promotion opportunities, troubles, and produce, process and appraise promotion events. By monitor the advertising conclusion and accepting the progression. This whole plan monitors the whole lot and implements the information compilation development, analyzes the consequences and communicates the outcome and simplifies them.

For example, Taco Bell uses a Chihuahua as a spokesperson for its organization. Since 1999, Taco bell has had a firm assurance that will not only increase revenues but it engaged the community in a constructive and humorous way. This commercial was a very big deal and has brought Taco Bell where it is today. For years Taco Bell has kept a Hispanic cultural image for their Mexican menu. People love and for some reason that Chihuahua dog has been very popular and profitable to Taco Bell.

Just like Duncan Donuts. They use an older man waking up early every morning, and committing him to be at work at 5:00 am simply because it is time to make the donuts.

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