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The Tourism Market and Tourist Behaviors - Influenced by Distance Decay in Hk

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The Tourism Market and Tourist Behaviors

Influenced by Distance Decay in HK

 Chole 2013212079  

Nina 2013211940

                    Kiki 2013211905

 Zach 2013212154

                    Linda 2013211983

Table of contents                              

1. Introduction        

2. Main Body        

2.1 Long Haul Market to Hong Kong.        

2.2 Short Haul Market to Hong Kong        

2.3 Culture Distance        

3. Conclusion        

4. Reference        

1. Introduction

With the development of transportation and the improvement of tourism environment, more people choose to travel further place than before. Hong Kong as a Special Administration Region in China always attracts visitors not only from short haul markets, but also from long haul markets. It is the third largest financial centre in the world after New York and London.  Hong Kong is famous for the freedom economy, the good public security and the perfect legal system.  Tourism as a pillar industry makes a great contribution to GDP in Hong Kong.  

In this article, we will discuss the differences about visitor’s profiles between long haul markets and short haul markets through analyzing the data about the Vacation Overnight Visitor in the 2013 HKTB Visitor Profile Statistic. Then, distance decay will be explained to suggest the relationship with the cultural distance.  Distance decay is a geographical term which describes the effect of distance on cultural or spatial interactions. The distance decay effect states that the interaction between two locales declines as the distance between them increases. We select the United Kingdom, France, the USA, Canada and the Middle East as the long haul markets. In addition, we choose Singapore, Malaysia, Japan, Korea and India as the short haul markets, which are all from Asia. The aim of choosing these ten markets is to find the different visitors’ behaviors from different markets and discuss the implications of such behaviors on this destination.  Compared and analyzed the cultural factors to explain the cultural distance among 5 long haul markets and 5 short haul markets.

2. Main Body

2.1 Long Haul Market to Hong Kong.

Generally speaking, most of the long haul markets have similar visitor characteristics. A large part of visitors from long haul markets are middle-aged and have a stable job. Male takes up larger proportion of tourists than female. Meanwhile, a large number of people choose to travel with their family or friends and they do not select Hong Kong as a single destination. The second destinations of them are China Mainland and Macau Special Administration Region. For instance, visitors from long haul markets like traveling without tour guides. They often check the travel guide and design the tour route by themselves. (Analyze from Table 1and Chart 1)  

Table 1

Overnight Visitors from Long Haul Market to Hong Kong

Long Haul Market

USA

Canada

UK

France

Middle East

Visitor Characteristics

1.Male

51

49

57

59

57

2.Mean Age

44

44.2

43.7

40.0

37.8

3.Working

64

63

66

69

80

Visitor Profile

Visitor details

1.Length of stay

3.2

3.9

3.9

3.8

3.6

2.With companion

80

82

81

74

83

3.Non-Guided Tour

89

87

94

92

89

4.Multi-destination

94

94

89

90

87

5.Participate in optional tours

18

21

23

7

15

Place Visited/Activity Taken

1.Hong Kong Disneyland

8

7

6

3

41

2.Victoria Peak/Peak Tower

61

64

69

64

64

3.Harbour/Star Ferry Ride

42

41

60

47

34

4.Disco / Bar / Pub / Karaoke / Night Club

21

22

32

33

17

Shopping & Shopping Items Bought

1.Shopping Behavior

75

80

65

69

84

2.Garments/Fabrics

37

45

32

42

56

3.Leather/Synthetic Goods

20

24

20

22

37

4.Electrical/Photographic goods

8

14

9

16

17

5.Jeweler and watch

15

14

8

6

12

Overnight Visitors Spending

1.Per capita spending

6,025

6,151

6,240

5,124

6996

2.Shopping

20.4

22.1

17.3

25.1

29.6

3.Hotel Bills

47.3

43.4

47.1

37.9

37.2

4.Meals Outside Hotels

18.2

19.0

18.8

19.7

16.5

5.Tours

1.3

1.4

1.3

0.3

1.0

Trip Satisfaction Level

Overall Rating in Hong Kong

8.8

8.5

8.6

8.2

8.1

...

...

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