Vodafone Strategy

Vodafone strategy

Our strategy is to continue to maintain a firm foundation of corporate responsibility and a robust framework of policies and management systems to mitigate risks, our responsible approach to issues like privacy and child safety online we believe builds trust and helps us grow our customer base. Our business strategy and our sustainability strategy are inseparable. Meeting society's needs creates enormous opportunities to grow our business. We aim to identify and focus on the areas where our interventions can address sustainability challenges most effectively at the same time as offering an attractive commercial return for our shareholders.

Expanding our business in emerging markets such as Africa and is extending access to communications and the social and economic benefits this brings. Vodafone can also make an important contribution to development - and to environmental sustainability by enabling a low-carbon society - through bespoke products and services that meet specific needs in local markets.

Our strategy is to continue to maintain a firm foundation of corporate responsibility and a robust framework of policies and management systems to mitigate risks. Our responsible approach to issues like privacy and child safety online we believe builds trust and helps us grow our customer base.

Sustainability strategy

Our mission is to be admired as a diverse and ethical company, operating responsibly and providing services which enable a more sustainable society for our customers. Our sustainability strategy is designed to help us realise this mission.

International strategy

1. Entry strategy: in terms of integrating. Vodafone adopt a local autonomy approach. In today's mobile communication market, only occupy the operators in emerging markets to effectively top the infinite of the market, a significant increase in group revenue. Vodafone to enter emerging markets in the selection of the mergers and acquisitions. Investment into the strategy. Vodafone is also good at using the stock operates and careful selection of objects and brand strategy is the acquisition of Vodafone.

2. Product strategy: Vodafone deploys the standard approach, for example "ONE VODAFONE PROJECT" in 2004. In teams of product strategy. Vodafone had adopted the European GSM standard. Global-level scale economies as centralized purchasers, Vodafone are one of world's biggest purchaser of handsets. Additionally, the different in wireless technology standard make Vodafone shifted its focus to Western Europe and growing markets from Japan and US.

3. Corporate structure strategy: the one Vodafone strategy involved reorganizing the corporate structure to facilitate closer linkage between the corporate centre and the operating companies

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