Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 276 - 300
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Marketing of Outlet Stores
Outlet Retail Store Retailing is the most dynamic aspect of a channel of distribution (Kerin, Hartley, Rudelus, 2011). New types of retailers are always entering the market, searching for a new position that will attract customers (Kerin, Hartley, Rudelus, 2011). Product managers recognize that brands offer more that product identification and a means to distinguish their products from competitors (Kerin, Hartley, Rudelus, 2011). Successful and established brands take on a brand personality and research shows
Rating:Essay Length: 1,101 Words / 5 PagesSubmitted: April 1, 2012 -
Municipal Issues
Located in the province of Ontario, the city of Toronto is the largest municipal government and the financial capital of Canada. A home to more than 2.7 million people, Toronto is one of the fastest growing cities in the world. In 1998, the city of Toronto was formed from the amalgamation of seven municipalities. It has an annual operating budget of more than 7 billion dollars and spends more than six of the provinces in
Rating:Essay Length: 2,754 Words / 12 PagesSubmitted: April 1, 2012 -
B2b Marketing
INTRODUCTION For economic reasons, many multinationals have outsourced some of their production activities in countries characterized by labor-intensive and relatively low cost compared to that of developed countries or other developing countries. These outsourcing strategies based on economic calculations nevertheless have certain drawbacks, such as being one open to ethical and environmental activists. Among the multinational companies in the crosshairs of activists whose image and ethical and financial results were affected by these attacks, it
Rating:Essay Length: 405 Words / 2 PagesSubmitted: April 1, 2012 -
Market Research
During the third stage, Kudler Fine Foods will try to obtain problem specific information regarding their growth. During this process, the researcher attempts to learn what consumers think or how they will act regarding a specific topic. In relation to Kudler Fine Foods, obtaining primary information from marketing research may include a survey of potential customers within potential growth areas. It would not be in Kathy' best interests to expand her business into an area
Rating:Essay Length: 310 Words / 2 PagesSubmitted: April 2, 2012 -
Marketing Researach
* The AMA has defined marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. * * The marketing concept is a business philosophy that holds that the key to achieving organizational goals consists of the company's being more effective than competitors in creating, delivering, and communicating customer value to it's chosen target markets. * * The
Rating:Essay Length: 778 Words / 4 PagesSubmitted: April 3, 2012 -
Marketing Mix
Marketing Mix One vital aspect of any organizations marketing plan is the marketing mix. The marketing mix is a careful combination of four major pieces; product, place, price, and promotion. Understanding how each of these pieces relates to one another is essential to creating a successful marketing campaign. Fleet Gas (FGI) is an organization with focuses on payment processing and fleet management. Their fleet fueling cards are accepted at over 90% of the fuel retailers
Rating:Essay Length: 1,172 Words / 5 PagesSubmitted: April 3, 2012 -
Nestle Marketing Plan
Executive Summary Nestle Company has been a successful company for many decades being the world's largest food and beverage company. This will include an overview of the company and their business endeavors. This will include current business conditions, opportunities, and challenges that our company faces and how we will plan steps for a successful future. Nestle Company Headquarters has been "nestled" in Switzerland since 1905 when Henri Nestle merged with a rival. His rival was
Rating:Essay Length: 964 Words / 4 PagesSubmitted: April 3, 2012 -
Niche Markets
A market niche is a special segment or segments of the market that one company with limitations can focus on despite being overlooked by its competitors. Four Products: Mini Cooper: Mini has maintained its product image of a small European car with minimal bells and whistles for many years. Mini users including myself are concerned with fuel economy, greater handling and German engineering over other perks such as comfort, leg room and cargo space. Mini
Rating:Essay Length: 379 Words / 2 PagesSubmitted: April 4, 2012 -
Evaluating Bank of America (management/marketing)
Bank of America's history dates back to 1904, when Amadeo Giannini founded the Bank of Italy in San Francisco to cater to immigrants who were denied service from other banks. Shortly following the opening of Bank of Italy the San Francisco earthquake struck, causing most banks to halt all lending practices. Giannini managed to rescue funds to start lending within a few days of the disaster to those who was willing to rebuild. Bank of
Rating:Essay Length: 2,325 Words / 10 PagesSubmitted: April 4, 2012 -
Marketting Case
EXECUTIVE SUMMARY India Gate is a well-known fast food restaurant, located in Warrnambool, Australia. We're a great choice if you're looking for a delicious, yet affordable meal, especially on a beautiful day on hill top. West's distinguished contemporary local cuisine and unchanged service has earned much critical commendations. Original seasonal ingredients are procured to deliver excellently discovered dishes offering modern analysis of classics. We're known as the 'GEM in Australia's culinary crown'. Being single 'fresh
Rating:Essay Length: 2,322 Words / 10 PagesSubmitted: April 5, 2012 -
My Marketing Project
A product is anything that can be offered to a market that might satisfy a want or need. The bundle of utilities or the physical and psychological satisfactions that the buyer receives is provided by the seller when he sells a particular product. Therefore , the term 'product' does not mean only the physical product but the total product including BRAND, PACKAGE, LABEL, STATUS of manufacturer and distributor and SERVICES (before and after sales services)
Rating:Essay Length: 2,635 Words / 11 PagesSubmitted: April 18, 2012 -
Marketing
Environmental Factors What environmental changes are impacting on the industry? *What are the current environmental trends that are changing buyer behaviour? e.g organic, fair-trade, global warming, recycling *Which environmental factors are / could effect the business? What are the implications of increasing environmental protection on the industry? *What effects has the growing desire to protect the environment? *What does the move towards more environmentally friendly products and processes affect the demand patterns of the industry?
Rating:Essay Length: 429 Words / 2 PagesSubmitted: April 19, 2012 -
Adventurous Horizon Travel Marketing Mix
Adventurous Horizons TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1.0 MARKETING OBJECTIVES 4 1.1 COMPANY'S PROFILE 4 1.2 COMPANY'S OBJECTIVES 4 2.0 MARKETING OPPORTUNITIES 5 2.1 SOCIAL TRENDS 5 2.2 TRAVEL PATTERNS 6 3.0 TARGET MARKET 6 3.1 MARKET PENETRATION STRATEGY 6 3.2 MARKET CHARACTERISTICS 7 4.0 THE SEVEN Ps 8 4.1 PRODUCT 8 4.2 PRICE 9 4.3 PLACE 10 4.4 PROMOTION 11 4.5 PROCESS 12 4.6 PEOPLE 13 4.7 PHYSICAL EVIDENCE 13 5.0 MARKETING MIX
Rating:Essay Length: 2,551 Words / 11 PagesSubmitted: April 19, 2012 -
Using a Real Life Example of a Company Outline the Key Components of a Customer Driven Marketing Strategy. Illustrate How These Components Are Utilised by Your Selected Company in Implementing a Customer Driven Marketing Strategy.
A customer driven marketing strategy can be effectively designed once marketing management completely understands the needs and wants of customers as well as the marketplace. Under a customer driven marketing strategy the wants of consumers are the basis for all marketing strategies. Apple Inc. is a multinational corporation based in America that designs and markets consumer electronics, computer software, and personal computer that utilises a customer driven marketing strategy. In a customer driven marketing strategy,
Rating:Essay Length: 359 Words / 2 PagesSubmitted: April 19, 2012 -
Marketing Case
Chapter 2: Derived demand and buying center Chapter objectives * Learn the factors influencing the demand of goods and services business to business * Understand the two key notions of sector and derived demand and measure their importance in their implementation in B to B marketing approach * Present the diversity of actors involved in the buying process within customer organizations: buying center * Measure the importance and nature of the risk on business to
Rating:Essay Length: 722 Words / 3 PagesSubmitted: April 23, 2012 -
Marketing Case
Marketing: An activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. Core marketing concepts: 1. Needs, wants & demands. 2. Market Offerings 3. Value, satisfaction & quality 4. Exchange, transactions & relationships 5. Markets The Marketing process: In first four steps, marketing organisations uncover knowledge about consumers, create customer value and build strong customer relationships. In final steps, companies reap
Rating:Essay Length: 362 Words / 2 PagesSubmitted: April 25, 2012 -
Should Marketing Drugs to Consumers Be Banned?
Marketing to Consumers There has been a controversial whether or not we should have a law forbidding all direct-to-consumer advertising by pharmaceutical companies. From my point of view, I disagree to the argument that all the advertisements targeting directly to the patients should be banned. To me, direct-to-customer (DTC) advertising seems to have some merits that can outweigh its drawbacks to some extent. The point is that the companies should continue to conduct this kind
Rating:Essay Length: 1,115 Words / 5 PagesSubmitted: April 28, 2012 -
Market Theories
The idea of the market has been around since humans first began to trade each other, but not until the last few centuries has it been seriously analyzed as an integral part of society and its functions. What is it? Why does it work the way it does? And what does it provide? All among many questions that where sought out by theorist after theorist. As the answers to these questions surfaced, one dilemma still
Rating:Essay Length: 2,020 Words / 9 PagesSubmitted: May 1, 2012 -
Luxury Goods Market in China
Table of Contents Introduction---------------------------------------------------------------------------------------2 History of Louis Vuitton------------------------------------------------------------------------2 Market trends-------------------------------------------------------------------------------------4 Marketing Strategy-------------------------------------------------------------------------------5 Marketing Objectives----------------------------------------------------------------------------6 Marketing Mix------------------------------------------------------------------------------------7 Product Price Place Promotion Market Analysis The Luxury Market In China-----------------------------------------------9 Reference----------------------------------------------------------------------------------------11 Introduction Luxury goods are products and services that are not considered essential and are associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in
Rating:Essay Length: 2,696 Words / 11 PagesSubmitted: May 1, 2012 -
Hunger Games Analysis with Respect to Markets
1. Trivializing feelings in place of basic needs: A tribute is able to gain public support for gifts such as medicine, food or tools; a wink to the current human state of materiality 2. Leaving status quo and regulations in order to gain public support: After seeing the attention to the love story in the contest, rules are change into that pairs of the same district are able to win, instead of as individuals; a
Rating:Essay Length: 526 Words / 3 PagesSubmitted: May 2, 2012 -
Viral Market - Viral Advertising
Viral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of viral video ads affects attitude toward the ad, attitude toward the brand, and forwarding intentions. Results indicate that pleasant emotional tone elicits the strongest attitude toward the ad, attitude toward the brand, and intention to forward. The effects were
Rating:Essay Length: 5,941 Words / 24 PagesSubmitted: May 6, 2012 -
McDonalds Market Driving Strategy
Mc Donald's is the largest fast food Company serving billions of hamburgers and fries in more than 33,500 restaurants in 119 countries (1). McDonalds which well-known for its products such as Big Macs, Quarter Pounders, and Chicken McNuggets has more recently have ventured into the coffee segment with the McCafé product line. McDonalds is known for its innovative market positioning with novel products such as the "Happy Meal" pleasing young children. One can seldom argue
Rating:Essay Length: 892 Words / 4 PagesSubmitted: May 6, 2012 -
Arabic Blackberry: Adapting to the Language of the Market
Non-stop in the restricted US and Europe market, in October 2007, Blackberry has been introduced to Arabic, marking a bold and new step of the email Smartphone on the Middle-East and Africa market. Since there, the Arab customers are allowed to use this device in their own language. At the same time, Blackberry has also brought about the buzz word "push e-mail" into the business world. This technology allows users to send e-mail from cell-phone
Rating:Essay Length: 737 Words / 3 PagesSubmitted: May 6, 2012 -
Movie Marketing: The Current Trend - Does Movie Marketing Contribute to The Success of The Movie or Its Just a Current Trend?
Movie Marketing: The Current Trend. Does Movie Marketing contribute to the success of the movie or its just a current trend? Submitted to: Name of the Guide (Department) Submitted by: Name of the Candidate Enrollment No. Session Years ABSTRACT EXTERNAL GUIDE LETTER THESIS APPROVAL LETTER Dear Anita I have received your synopsis as well as the confirmation of your external guide you through the thesis. This letter is a formal approval to the topic proposed
Rating:Essay Length: 11,018 Words / 45 PagesSubmitted: May 9, 2012 -
The Market Is Defined to Include Two Key Areas
The market is defined to include two key areas. A market is a particular group of people or organization that have wants and needs that may be partially satisfied through a marketing exchange. A market is a potential that exists for a mutually satisfying exchange between producers of want-satisfying products and the buyer or users of such products. It's about knowing the potential range of customers that helps you to develop your overall
Rating:Essay Length: 346 Words / 2 PagesSubmitted: May 11, 2012