Marketing

Environmental Factors What environmental changes are impacting on the industry?

*What are the current environmental trends that are changing buyer behaviour? e.g organic, fair-trade, global warming, recycling

*Which environmental factors are / could effect the business?

What are the implications of increasing environmental protection on the industry?

*What effects has the growing desire to protect the environment?

*What does the move towards more environmentally friendly products and processes affect the demand patterns of the industry?

*What new business opportunities can been identified?

Legal Factors What legal factors influence business operations?

*Which legal changes can affect the firm's costs?

*What if new systems and procedures have to be developed? Which legal changes can affect demand and supply?

*What if the law affects the likelihood of customers buying the good or using the service?

Technological Factors How are new technologies contributing to new products and processes?

*What technological advances are helping to reduce costs?

*Which technology is helping to improve quality? What technology is leading to innovation?

*Which developments can benefit consumers?

*Which developments can benefit the organizations providing products and services?

Social Factors

What changes are happening in social trends?

*What are the cultural aspects affecting the business? E.g health awareness

*What are the current attitudes towards work , pleasure and emphasis on safety? What are the current demographic changes?

*How is the population growth rate changing?

*What is the age distribution of your products and services?

Environmental Factors What environmental changes are impacting on the industry?

*What are the current environmental trends that are changing buyer behaviour? e.g organic, fair-trade, global warming, recycling

*Which environmental factors are / could effect the business?

What are the implications of increasing environmental protection on the industry?

*What

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