Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 301 - 325
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Pricing to Market, Implicationsempirical and Evidence
Introduction After the huge resurgence of interest in Purchasing Power Parity in 1982, an increasing number of economists started using new econometric methods, such as cointegration and non-stationary panel methods, to test PPP. Rogoff (1996) had introduced the so-called PPP puzzle in his paper, which concerns the question that 'how is it possible to reconcile the extremely high short-term volatility of real exchange rates with the glacial rate (15 percent per year) at which deviations
Rating:Essay Length: 1,782 Words / 8 PagesSubmitted: May 13, 2012 -
Marketing Analysis
Running head: MARKETING ANALYSIS RESEARCH REPORT YOUR NAME Marketing Analysis Research Report Module 1 Grand Canyon University MKT-245 February 5, 2012 YOUR PROFESSOR Marketing Analysis Research Report A product that will be the focus of my research is computers. It is a product that is a personal interest. Throughout the years, I have always enjoyed working on computers and understanding how to operate them as well as the health issues that it could cause because
Rating:Essay Length: 831 Words / 4 PagesSubmitted: May 13, 2012 -
Case Study Marketing
1. Executive Summary This report is all about Anglo Irish Bank and Strategic Planning of it, and report begin with the introduction of Anglo Irish Bank. The second part includes the external environment which affects Anglo Irish Bank. The next part is about active Business plan and strategies of Anglo Irish Bank. Also a opinion for strategic planning like employee's responsibilities, responsibilities of managers and board of directors, stakeholder's interest etc. The next part is
Rating:Essay Length: 2,739 Words / 11 PagesSubmitted: May 14, 2012 -
French Market
French consumers are much more cautious when it comes to spending money, with many reducing spend in areas such as technology and clothing, and more shoppers choosing discount outlets and private label. Pensioners were relatively less concerned than the under 45s... the young were most likely to be drawing on credit to manage shortfalls, not widely in France. These top-line results come from the new Strategy Briefing on Consumer Buying Behaviour in the Recession which
Rating:Essay Length: 8,618 Words / 35 PagesSubmitted: May 14, 2012 -
Collusive Behaviour in the Ohio School Market
1. Introduction In the U.S. state of Ohio, the contracts for supplying schools with milk are auctioned to the supplier with the lowest bid. This firm can supply the school with milk for one year. In a competitive market, auctioning would lead to firms submitting their lowest possible price from which the school can choose. However, if the firms are able to collude with each other, they can fix prices above the normal price of
Rating:Essay Length: 2,009 Words / 9 PagesSubmitted: May 21, 2012 -
Marketing Strategy Engels & Bengels
1 Introduction Bengel&Engel is a day-care facility, which was founded in Hambourg Germany in 2007. This institution offers three different services for parents and companies. The first one is a day-care facility for children from the age of 10 months to 3 years, which is called nursery section, and from 3 years to 6 years, which is called elementary section. Since human beings are able to learn things easily and quickly during their childhood, it
Rating:Essay Length: 2,696 Words / 11 PagesSubmitted: May 21, 2012 -
Marketing Case
Dear Mr. Krieger, Due to poor packaging design and cost of the plastic containers being produced going up over the years Clover Valley has developed a new design for our yogurt containers. Competition and price wars in this market along with sales dropping over the years is why we have considered a new packaging design for our yogurt. After careful review of your letter regarding the market testing of the multipack cups and carriers, we
Rating:Essay Length: 464 Words / 2 PagesSubmitted: May 21, 2012 -
Marketing Plan for Biosystems Engineering Pvt. Ltd.
MKT 5000: Marketing Assignment 2 Submitted: 23rd January, 2012 "BIOSYSTEMS Engineering Marketing Plan" Prepared by: Clinton Fonseca (Student No: 0061030605) clinton.fonseca@gmail.com Marketing Plan for Biosystems Engineering Pvt. Ltd. Prepared by: Clinton Fonseca (Student No: 0061030605) Date Submitted: 23rd January, 2012 Letter of Transmittal XYZ Marketing Pvt. Ltd 85 Wakefield Street, Auckland. 23rd January, 2012. To, The Managing Director, Biosystems Engineering, Toowoomba, Australia . Dear Richard Sulman, As per to your request of 4th January, 2012.
Rating:Essay Length: 3,195 Words / 13 PagesSubmitted: May 22, 2012 -
Walmart - Market Trends
Market Trends Marketing trends allows a trader and investor the option to apprehend profits. In either a short-range or longstanding period the general trending market shows the flow of one price to the next and generates the revenues and losses. Marketing trends consists of four different factors. The four factors are government, international transaction, speculation, and expectation, and supply, and demand. These factors can help companies to expand and bring in more revenue. Wal-Mart is
Rating:Essay Length: 1,581 Words / 7 PagesSubmitted: May 23, 2012 -
Market Entry Modes
After a company decides in favour of internationalizing, market entry modes should be chosen, considering external and internal factors. This subchapter describes possible entry modes which can have an influence on further success of the company in a new region. The company needs to evaluate what are the risks, how much time and investments are needed and what is the degree of commitment of each entry mode. "Seen from the perspective of the manufacturer market
Rating:Essay Length: 1,294 Words / 6 PagesSubmitted: May 24, 2012 -
Push and Pull Marketing Strategy
The purpose of a push promotional strategy is to generate brand awareness and promote a new product. It pushes its way to the consumers without them initiating the request. For example a new Pizza Place would start distributing menu's to local customer homes to promote their business and to create awareness among the consumers for their existence. It could also use email campaigns to to distribute products information and discounts. Once customers are aware of
Rating:Essay Length: 347 Words / 2 PagesSubmitted: May 26, 2012 -
Ethics in Marketing
Abstract As a result of globalization; of markets and production processes, an ever increasing number of marketers and business people have to deal with ethical concerns in cross-cultural settings. In this paper, the main approaches in marketing ethics have been reviewed for ethical analysis and decision making in international settings. The purpose of this article is to present some guidelines that can serve as a guide for global marketers in the important areas for marketing
Rating:Essay Length: 4,147 Words / 17 PagesSubmitted: May 27, 2012 -
E-Marketing 'price Doesn't Rule the Web; Trust Does.'
'Price doesn't rule the web; trust does.' Offline Buying Process: (Pamela Huddaoff, 2009) 1. Awareness When the consumer becomes aware of a need or want they need satisfied. It stimulates the consumers search for information about the need, want or problem they may have. TV, magazines, internet, newspapers and sales personnel may be sources of information. People may now notice more advertisements that can solve this need want or problem as they are actively looking
Rating:Essay Length: 2,048 Words / 9 PagesSubmitted: May 27, 2012 -
Boeing and Airbus Vie for Chinese Market
Boeing and Airbus vie for Chinese Market Competitive rivals are organization with similar products and services aimed at the same customer group (Johnson, Scholes, Whittington, 1998). Porter (1980) states that rivalry among existing competitors takes the familiar form of jockeying for position -using tactics like price competition ,advertising battles, product introductions and increased customer service or warranties. It has almost 40 years since Boeing cooperate with Chinese aviation companies, which become the largest buyer of
Rating:Essay Length: 458 Words / 2 PagesSubmitted: May 29, 2012 -
Role of Research in Marketing
Role of Research in Marketing There are numerous terms to explain marketing research. According to Wikipedia online, marketing is an activity, a set of institutions, and a process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term "marketing" has changed and evolved over time. Marketing provides continual benefits to the customer and these benefits will provide a transactional exchange. Marketing research is a systematic
Rating:Essay Length: 818 Words / 4 PagesSubmitted: May 30, 2012 -
Marketing Ethics
Marketing is fundamentally about the customer and meeting customer needs. Chartered institute of marketing(as cited in Mercer, 1996) defined marketing as "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (p.12). According to Gronroos (as cited in Mercer, 1996), " Marketing is to establish, maintain and enhance long-term customer relationships at a profit, so that the objectives in the party are met.This is done by mutual exchange and fulfillment of
Rating:Essay Length: 277 Words / 2 PagesSubmitted: June 3, 2012 -
Classic Airlines Marketing Problems
"Every company knows that it costs far less to hold on to a customer than to acquire a new one" (Coyles and Gokey, 2002). As the commercial airline industry is changing at a rapid pace, Classic Airlines (Classic) is faced with the challenge of retaining customer loyalty. According to the Customer Loyalty report, membership in Classic's Rewards program is down 20% since this time last year (University of Phoenix. 2005). In an effort to turn
Rating:Essay Length: 1,609 Words / 7 PagesSubmitted: June 4, 2012 -
Marketing Case
The story I have chosen to be adapted into a made for TV film to be shown on cable network only is "The Short Second Life of Bree Tanner". With the media frenzy of vampires, having a movie about a specific character would give the audience a different view. It would be told through the eyes of how a vampire fits into the feature films. The story revolves around how a young girl who ran
Rating:Essay Length: 603 Words / 3 PagesSubmitted: June 5, 2012 -
Opec and World Oil Market
TABLE OF CONTENTS Chapter No. Content Page No. Abstract 1 Key words 2 Introduction 3 I World Oil Market 4 1.1.1 Description of the world oil market 4 1.1.2 Why is demand for oil inelastic in the short run but not in the long run? 4 1.1.3 What might be the long term consequences of oil becoming a scarce resource? 4 1.2 The structure of the oil market 5 II. Organization of Petroleum Exporting Countries
Rating:Essay Length: 5,028 Words / 21 PagesSubmitted: June 6, 2012 -
Global Marketing
From a marketing standpoint, depending on the type of product and its target market, choosing from a uniform and global marketing campaign versus a local advertising campaign depends on various factors. When developing a modern marketing strategy managers need to be aware of objectives regarding short-term profits or long-term market share, customer targets, competitor targets, customer compatibility, and technical compatibility. If I launched a brand new thirst-quenching product in the United States, similar to Gatorade,
Rating:Essay Length: 916 Words / 4 PagesSubmitted: June 6, 2012 -
The Marketing Environment - D.G. Yuengling & Son
The Marketing Environment - D.G. Yuengling & Son D.G. Yuengling is a family owned business that is also the oldest brewery in the United States. It is located in Pottsville, PA and is the fifth-largest brewery in the nation. It is well-known on the eastern coast. It is a business to business good by providing a lager that is purchased by distributors and then sold to bars and stores to be sold to the consumer.
Rating:Essay Length: 575 Words / 3 PagesSubmitted: June 7, 2012 -
Market Structure
In the world of business, the dynamics of supply and demand can be understood by knowing the market structure in which a company finds itself. Who is your competition, what kind of strategy should be implemented to have profits, and even better, how to achieve maximize profits? Knowing the advantages and limitations of the characteristics that have an influence in the nature of competition and pricing is important to any type of business (Colander, 2008).
Rating:Essay Length: 1,479 Words / 6 PagesSubmitted: June 9, 2012 -
Kudler Fine Foods Marketing System
Kudler Fine Foods Student Name School Name Instructors Name Course Date Kudler Fine Foods, Marketing System The beginning of establishing a successful market system is in the information that will be used to establish the company's business statement. Several factors must be examined to ensure the customers that any given company wishes to attain. First, analyzing the location of the company and the demographics is important and continuing to gather necessary information will be the
Rating:Essay Length: 1,349 Words / 6 PagesSubmitted: June 11, 2012 -
Labor Market and Public Policy in Russia
Labor market and public policy in Russia There is no doubt that the issue referring to labor market activity is interesting not only for economists and statisticians, but for ordinary people as we all are involved or are to be involved in it in the nearest future. The first that comes to our mind when we here "labor market" is unemployment. Speaking about unemployed most of us think about those leaving on the unemployment benefits
Rating:Essay Length: 298 Words / 2 PagesSubmitted: June 13, 2012 -
Sample Marketing Plan for Teachingpeer.Com
Sample Marketing Plan for Teachingpeer.com Name Keller Graduate School of Management MM522 February 19, 2011 Instructor Table of Contents 1.0 Executive Summary ...........................................................................5 2.0 Situation Analysis ..............................................................................6 2.1 Market Summary ........................................................................................8 2.2 SWOT Analysis ................................................................................9 2.3 Competition .....................................................................................9 2.4 Product (Service) Offering ...................................................................10 2.5 Keys to Success ................................................................................10 2.6 Critical Issues ..................................................................................11 3.0 Marketing Strategy 3.1 Mission..............................................................12 3.2 Marketing Objectives .........................................................................12 3.3 Financial Objectives ...........................................................................12 3.4 Target Markets .................................................................................13 3.5 Positioning .....................................................................................15 3.6 Strategies ........................................................................................16
Rating:Essay Length: 4,455 Words / 18 PagesSubmitted: June 18, 2012