AllBestEssays.com - All Best Essays, Term Papers and Book Report
Search

Municipal Bond Market Essays and Term Papers

Search

751 Municipal Bond Market Essays: 576 - 600

Last update: May 17, 2015
  • Asda - Marketing Ethics - Case Study

    Asda - Marketing Ethics - Case Study

    MARKETING ETHICS - CASE STUDY - ASDA Executive Summary This report summarizes the background of ASDA, their best codes of practice, their ethical challenges and an analysis of previous accusations made against the company. As well as a discussion on the changes that ASDA has implemented to overcome their ethical issues. And will finish with some recommendations to enhance ASDA’s ethical values. Background ASDA began in the 1920s when a group of Yorkshire Farmers formed

    Rating:
    Essay Length: 3,415 Words / 14 Pages
    Submitted: February 24, 2016 Essay by Gonzo Domínguez
  • Possible Solutions to Htc’s Current Decline in Sales/market Share as a Result of Non-Effective Marketing and Advertising Schemes.

    Possible Solutions to Htc’s Current Decline in Sales/market Share as a Result of Non-Effective Marketing and Advertising Schemes.

    Communications and Research Skills Possible Solutions to HTC’s current decline in Sales/Market Share as a result of non-effective marketing and advertising schemes. (Word Count: 1,482) 29% of mobile phone owners often reach for their mobile phones first when they have a “spare moment”, with it rising to 50% amongst 16-24 year olds. Current mobile phone owners state that they aren’t fully decided on which mobile phone platform to use next with 36% already split between

    Rating:
    Essay Length: 1,808 Words / 8 Pages
    Submitted: March 10, 2016 Essay by kronos
  • Nigeria: Trung Nguyen’s New Market?

    Nigeria: Trung Nguyen’s New Market?

    NIGERIA: TRUNG NGUYEN’S NEW MARKET? ________________ Contents Executive summary Company background Reasons to enter Nigerian market Nigeria PEST analysis Political Economic Social Technological Nigerian coffee industry analysis Entry mode Conclusion References Executive summary This business report will introduce Trung Nguyen coffee - a successful Vietnamese coffee company and give an overview about the situation that the company will internationalize into a new potential market - Nigeria. The report will give the reason for Trung Nguyen

    Rating:
    Essay Length: 5,038 Words / 21 Pages
    Submitted: March 23, 2016 Essay by Anh Dinh Viet Tuan
  • Fitness Center - Ethical Marketing Strategy

    Fitness Center - Ethical Marketing Strategy

    Chan Yiu Lun Tutorial Class Time: Thursday(1430-1530) 150688D Ethical marketing strategy Nowadays, fitness center is popular among Hong Kong. Fitness center should be a positive thing as it help people do regular excise to achieve their dream body shape. However, to most of the Hong Kong people, the advertisement of those center are poison. It is all attributed to the unethical marketing plan of them. In 2005, Mrs. Ho, the victim of this case, bought

    Rating:
    Essay Length: 798 Words / 4 Pages
    Submitted: March 26, 2016 Essay by a202066
  • As an E-Marketing Consultant, Do the Following

    As an E-Marketing Consultant, Do the Following

    BUS4002 – E-Marketing Group Assignment Guide (15% of the module) As an e-marketing consultant, do the following: 1. For your Group Assignment, select a real company that frequently does e-marketing. If there is a HK webpage/website for this company, analyze the embedded strategies the company uses for HK people specifically. If there is only an international version, you can still study the company; the strategies may not be particular specific for HK market. Select carefully.

    Rating:
    Essay Length: 957 Words / 4 Pages
    Submitted: March 26, 2016 Essay by Pui Man TSE
  • Marketing 2 - Chapter 7 Discussion Question Answers

    Marketing 2 - Chapter 7 Discussion Question Answers

    Kevin Adams Marketing II 3/6/16 Chapter 7 Questions 1. Coca-Cola answers the question “what would you like to drink”, for many customers. Coca-Cola is a sweet and appealing beverage that most people enjoy having rather than drinking a bland water. Disney is very appealing to kids, and parents may question what would be good for their kids to watch, or what toys to buy, and Disney answers these questions. Marlboro appeals to smokers, who want

    Rating:
    Essay Length: 515 Words / 3 Pages
    Submitted: March 29, 2016 Essay by Kevin Adams
  • China Market

    China Market

    PESTLE-analysis 。Political 。Economic 。Social/cultural 。Technological 。Legal 。Environmental The influences of cultural roles in Chinese market 1. Hofstede’ cultural dimensions in Chinese market 1.1 Collectivism Individuals are integrated into groups and form their judgments based on group. 1) Interdependent natures and obligations to the group 2) Group preferences and group harmony 3) Impacted by public voice; care a lot about the other people’s opinion about them. 4) An important distinction is made between “insiders” and “outsiders.”

    Rating:
    Essay Length: 1,330 Words / 6 Pages
    Submitted: March 31, 2016 Essay by Poon Alice
  • Market Segmentation

    Market Segmentation

    Market Segmentation Market segmentation is a process used in business to enable them to target their products/services better to the right customers. By businesses carrying out market segmentation, they will be able to identify the specific needs and wants of customers in order to produce more revenue by providing products that meet customers’ needs and expectations. Market segmentation allows businesses to clearly identify their customers with similar wants by dividing larger markets into smaller and

    Rating:
    Essay Length: 1,218 Words / 5 Pages
    Submitted: April 3, 2016 Essay by Alice4599
  • Who Are the Players in the Sustainable Energy Market and What Are They Doing?

    Who Are the Players in the Sustainable Energy Market and What Are They Doing?

    Who are the players in the sustainable energy market and what are they doing? The energy sector has a crucial role to play in facilitating the transition to a low carbon economy, ensuring that future generations enjoy access to secure and sustainable energy. - The Sustainable Energy Association is a member based industry body offering innovative policy solutions that link up building-level technologies and the wider energy system to achieve a low carbon, secure energy

    Rating:
    Essay Length: 986 Words / 4 Pages
    Submitted: April 17, 2016 Essay by james123454321
  • Uber in China - Marketing

    Uber in China - Marketing

    1. What are the characteristics of the online chauffeur market? Uber in China is an independent local company because the online chauffer market in China is different from other markets. Unlike the other countries, in China, drivers work full-time. Online chauffeur market is not expensive service but very convenient way and helpful experience. This market allowed people to save time and money. The number of taxi companies is growing every year. Conditions of the cars

    Rating:
    Essay Length: 548 Words / 3 Pages
    Submitted: April 18, 2016 Essay by Yulia Mishkevich
  • State Market and Society

    State Market and Society

    Centennial college 2015/2016 Semester One State, Market and Society in Contemporary China Reflective Essay Three "In reality, nationalism remains a double-edged sword, which does at times buttress the regime but can also develop in ways that threaten the political status quo” (Jeffrey N. Wasserstrom). Discuss. Prepared by Lau Wai Lim Student ID: 18130147 Submission date: 12/12/2015 Word count: 1685 I agree with Mr. Wasserstrom, nationalism is a double-edged sword to the Chinese communist party (CCP).

    Rating:
    Essay Length: 2,024 Words / 9 Pages
    Submitted: April 20, 2016 Essay by 呂 劉
  • Marketing Plan for Tourism Macedon Ranges

    Marketing Plan for Tourism Macedon Ranges

    Executive Summary: This case study was written to address the topic of Marketing Plan for Tourism Macedon Ranges. The case study draws attention to the background analysis of the Macedon Ranges and how it interacts with the market with main objectives for improving tourism. The foremost aim of this marketing campaign is to create greater international awareness of the Macedon Ranges to the desired customers. A problem that the Macedon Ranges face is the lack

    Rating:
    Essay Length: 264 Words / 2 Pages
    Submitted: April 22, 2016 Essay by shavi0392
  • Fresh Mart Marketing

    Fresh Mart Marketing

    Fresh Mart is a project that gives students opportunity to engage in real life businesses. Our group was assigned to conduct the Fresh Mart project on 13 October 2014 in front of Student Life Centre. In order to have an effective outcome, we have to apply proper management knowledge, that is- setting goals, establishes strategies and develops plans to attain the goals. Planning is very vital in real life businesses. It involves setting the organization’s

    Rating:
    Essay Length: 365 Words / 2 Pages
    Submitted: April 26, 2016 Essay by tai xin
  • Badm 321: Marketing - Marketing Channels and Supply-Chain Management

    Badm 321: Marketing - Marketing Channels and Supply-Chain Management

    JACKSON 4 BADM 321: Marketing 11 April 2016 Marketing Channels and Supply-Chain Management “From unconventional PC startup to global technology leader, the common thread in Dell’s heritage is an unwavering commitment to the customer”. This paper deals with Dell and their marketing channels and supply-chain management. According to an article from Marketing Career Educations (2016): The choice of marketing channel is one of the most critical an organization can make, and affects all other forms

    Rating:
    Essay Length: 465 Words / 2 Pages
    Submitted: May 1, 2016 Essay by Rebecca Jackson
  • Custom Coffee & Chocolate Marketing

    Custom Coffee & Chocolate Marketing

    MBA Course Code: BMOM5203 Course Name: Organization and Business Management Credit Hours: 3 Assessment Criteria. Assessment Type Details of assessment Marks distribution Assignment-1 Solve the three questions for the concluding case on “CUSTOM COFFEE & CHOCOLATE” (pp.154, 3 Qs at the bottom of the page)( Word Count2000 words) Assignment 1 = 20% Assignment-2 For this assignment refer to pg79. You are required to ignore the case study on ’Wild Water Gets Soaked’ and identify a

    Rating:
    Essay Length: 3,516 Words / 15 Pages
    Submitted: May 8, 2016 Essay by talal alsardy
  • Reflection Essay on Ethics in Marketing

    Reflection Essay on Ethics in Marketing

    Reflection essay on ethics in marketing There is a thirty page chapter in the book “Principles of Marketing” by Philip Kotler and Gary Armstrong. The chapter is numbered 20 and it’s about ethics in marketing. There are many conceptions and terms described, and each conception is provided with example of how they work. Each example tells about certain companies’ experiences, which shows, that each companies’ success or failure can be affected by consumers and consumer

    Rating:
    Essay Length: 888 Words / 4 Pages
    Submitted: May 9, 2016 Essay by rizat94
  • Analyze the Changes in the Chinese Beer Market up to 1995, Bearing in Mind Changes in Beer Demand

    Analyze the Changes in the Chinese Beer Market up to 1995, Bearing in Mind Changes in Beer Demand

    Marketing Arulsamy Legion Felix Richardson Day 1, Preparation Assignment Submit your answer to Exercise the Student Portal. Exercise 1: Analyze the changes in the Chinese beer market up to 1995, bearing in mind changes in beer demand. External Factors through PEST analysis: Political: * Amplification of Open door policy (1992-1995). As a result direct investments were growing. * Wholly owned Foreign-Affiliated enterprises were 73.5 as a result. * Government investment (adoption of reforms as priority

    Rating:
    Essay Length: 447 Words / 2 Pages
    Submitted: May 14, 2016 Essay by alfrichardson
  • Marketing: Strategic Innovation in Globally Diverse Markets

    Marketing: Strategic Innovation in Globally Diverse Markets

    Running head: STRATEGIC INNOVATION IN GLOBALLY DIVERSE MARKETS Praxis II: Marketing in the 21st Century by Veola Bryant-Wallace Marketing: Strategic Innovation in Globally Diverse Markets Walden University April 24, 2016 Executive Summary/Abstract Marketers must react by having personalize online world meet their personalize offline world, bringing the two worlds together ensuring each complement each other (Chandra, 2014). A good example is Gatorade. Gatorade marketing is for runners, tennis, players, gymnast, basketball players, football players, and

    Rating:
    Essay Length: 5,037 Words / 21 Pages
    Submitted: May 15, 2016 Essay by vee1109
  • Health Care Marketing

    Health Care Marketing

    Chapter 6- Health Care Marketing 1. According to Buchbinder & Shanks, (2012) marketing is defined as the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole (Buchbinder & Shanks, 2012, p. 96.). The main principles of marketing are to satisfy customers, target the 'right' customers, facilitate exchange relationships, stay ahead of competitors and enhance profitability. These principles are essential for managers to understand and satisfy

    Rating:
    Essay Length: 1,229 Words / 5 Pages
    Submitted: May 19, 2016 Essay by Brandy Howard
  • Uber Pricing Strategies and Marketing Communications

    Uber Pricing Strategies and Marketing Communications

    Information System and Analysis Case Study: Uber Pricing Strategies and Marketing Communications ________________ 1. What does Uber’s business model look like? Key Partners “willing” drivers and “needy” consumers Key Activities Software development -app Quality control through ratings system for drivers and customers Use of Social Media Platform for advertising and marketing purposes, and developing strong relationships with customers (even work together to fight against governmental regulations) Value Propositions UberX service - 10% lower than taxi

    Rating:
    Essay Length: 623 Words / 3 Pages
    Submitted: May 24, 2016 Essay by Acprotools Elanmax
  • Roger Mills of Kiai Marketing Group

    Roger Mills of Kiai Marketing Group

    MARKETING REPORT Kiai Marketing Group BUSINESS 1220E June 5, 2016 Executive Summary There are several challenges that Roger Mills of KIAI Marketing Group are facing, including deterring a target market and find his first customer, determine the product’s selling price as well as how much to pay his employee, and achieve the first year profit goal $5000. Kiai Marketing Group as a new business, Kiai lack of brand awareness. In order to be success of

    Rating:
    Essay Length: 3,008 Words / 13 Pages
    Submitted: June 8, 2016 Essay by Jingchun Jiao
  • Sercives Marketing

    Sercives Marketing

    Yucel Ugurlu MKT 667 Services Marketing Management SERVICES MARKETING ASSIGNMENT #2.1 (Module 2) The differences between a service and a good, such as between a patient’s stay in a hospital and the assembly of the left front fender of a Chevrolet, are significant. To manage service effectively, you must understand the characteristics that distinguish a service from a good. The statements on the left-hand side describe goods. Could the same thing be said about services

    Rating:
    Essay Length: 305 Words / 2 Pages
    Submitted: June 11, 2016 Essay by Yucel Ugurlu
  • Walmart Korean Market Case Study

    Walmart Korean Market Case Study

    1. Highly Competitive Industry 1. Threat of substitutes * Large availability of substitutes According to the New York Times, after penetration into the Korean market, Wal-Mart accounted for only 4% market share with ranked No. 5, Carrefour ranked No. 4 by about 8%, while Shinsegae with 30% market share, Tesco with 17% market share, Lotte Shopping 12%, the rest is shops and markets. Wal-Mart's revenues in the Korean market just reach about $800 million with

    Rating:
    Essay Length: 414 Words / 2 Pages
    Submitted: June 30, 2016 Essay by trinh92
  • What Are the Marketing Tools Implemented?

    What Are the Marketing Tools Implemented?

    What are the marketing tools implemented? Marketing tools are those tools or methods have been taken to boost the sales or promote its product or services. This marketing tools can be a product development stages, promotional strategies and method used by a company to come out and promote the products or services to public. Product development stage were a process that break into few stages the designing process, creating process and marketing the product or

    Rating:
    Essay Length: 264 Words / 2 Pages
    Submitted: July 17, 2016 Essay by doom dada
  • A Study of Next’s Marketing Strategy in Hong Kong

    A Study of Next’s Marketing Strategy in Hong Kong

    Final Year Project for all HD in BA Year4 Students 21909F/4 of Kwai Chung Campus Research Plan A study of NEXT’s marketing strategy in Hong Kong Prepared for Mrs. Au Presented by Wong Chi Yip (091372104) Shum Wang Fai (101480849) Chan Kin Fung (091368729) Lau Wing Hung (091045295) Cheung Tsz Hin (100099918) Submitted date: 26-10-2012 Hong Kong Institute of Vocational Education (Kwai Chung) Contents Page No. 1 .Background of Next 3 2. Identification of problem

    Rating:
    Essay Length: 2,871 Words / 12 Pages
    Submitted: July 25, 2016 Essay by Dylanlamlamlam