Custom Coffee & Chocolate Marketing
Essay by talal alsardy • May 8, 2016 • Case Study • 3,516 Words (15 Pages) • 1,157 Views
MBA
Course Code: BMOM5203
Course Name: Organization and Business Management Credit Hours: 3
Assessment Criteria.
Assessment Type | Details of assessment | Marks distribution |
Assignment-1 | Solve the three questions for the concluding case on “CUSTOM COFFEE & CHOCOLATE” (pp.154, 3 Qs at the bottom of the page)( Word Count2000 words) | Assignment 1 = 20% |
Assignment-2 | For this assignment refer to pg79. You are required to ignore the case study on ’Wild Water Gets Soaked’ and identify a firm/company of your choice. Do environmental analysis of the firm and answer three questions at the bottom of page 79. (Word count3000 words) | Assignment 2 = 40% |
Class Course work = 60% | ||
Final Exam: (3 Hrs.) | Final Exam Structure PART A 2 Essays questions (20 marks each) – answer BOTH Level of learning: Application and Analysis TOTAL MARKS: 40% | Part A- 40 Marks |
PART B 5 Essays questions (20 marks each), answer THREE Level of learning: Evaluation and Synthesis TOTAL MARKS: 60% | Part B-60 Marks | |
Final Exam = 40% | ||
TOTAL COURSE ASSESMENT = 100% |
Tutor:
The assignment MUST be uploaded on the LMS
Note: Instructions for the answers:
1. Word count for all answers should be 5000.
2. References should not be less than 5 .Including, books, journals etc.
3. E-Library should be used.
4. All answers should be in essay format.
5. Plagiarism will be penalized according to the policy of the university.
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Tactical Plan
Short term
Extending business hours to 6 am to 12 am daily
Hire four part-time employees
Give samples of their products at the pier daily from7 pm to 21:00 for two weeks
Long term
Open more branches in different locations.
Never drop the product quality but goincreasing it more
Innovation based facilities
Being market leaders in the industry of coffee and chocolate
Forms part of the most famous cafes world.
Custom Coffee & Chocolate
Carlos M. Montanez
14-028
Answers to application lessons 4 through 7.
Chapter 4 – Concluding case
1. What do you think Custom Coffee & Chocolate’s mission is?
The mission of Custom Coffee & Chocolate (CC&C), is to provide the finest quality possible of coffee and chocolate to their customers so they can indulge.
2. Create a SWOT analysis for Custom Coffee & Chocolate.
Strengths
* Formal Education - Both, Bonnie and Stacy had formal education in management and marketing; this provides them the basic knowledge of how to manage a business.
* Experience – They worked for several years in other companies acquiring the experience necessary to take on a challenge of establishing a new business.
* Intimate knowledge of their core customer – As former students of the university, they have a good grasp of the people they cater to.
Weakness
* Location (Yes, location) – Anyone would think that the perfect location would be near the university, but I don’t think so and this is why: although the university is a good location, only have traffic during school seasons; take away summer recess, winter break, and all other holidays and off days and the opportunity to capture customers gets substantially reduced to those days when the university is open. Compare the university location against Pike Place Market, which is a business center with lots of business people and shoppers that work and shop all year around. Also, the spending power of business people is higher than that of students, thus allowing Bonnie and Stacy to offer their products at a higher price since these demographics are willing to pay a higher price for higher quality – not so with students since their disposable income is limited. One more point to ponder is the uneven flow of traffic; I can see lots of students going to Pike Place Market to shop and relax, but I don’t see too many business people and shoppers going to the university area to do likewise. It would have been a better location.
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