Municipal Bond Market Essays and Term Papers
751 Municipal Bond Market Essays: 626 - 650
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Accuweather Marketing Plan
AccuWeather Course: IT Management Take Home Individual Assignment HULT International Business School London Campus Study Course: Executive Master of Business Administration (EMBA) Author: Alina Grigore Supervisor: Dr. Aneesh Banerjee Submission date: 29.01.2017 About AccuWeather AccuWeather is an American company that provides global weather forecast services. The company was founded in 1962 by the meteorologist Joel Myers. The other two Myers brothers are occupying the chief executive officer and chief operating officer positions. The company has
Rating:Essay Length: 2,259 Words / 10 PagesSubmitted: February 7, 2017 -
To What Extent Do You Believe It Is Important That International Marketing Managers Fully Appreciate Cultural Differences Both Between and Within Counties?
To what extent do you believe it is important that International Marketing Managers fully appreciate cultural differences both between and within counties? Under contemporary’s business environment, when a company endeavors to expand their markets into foreign countries, there are a variety of challenges it might encounter such as culture differences. As Cavusgil, Knight & Riesenberger (2012) note that culture has a fairly complicated definition that encompasses a wide range of elements such as language, symbols,
Rating:Essay Length: 3,403 Words / 14 PagesSubmitted: February 15, 2017 -
Principles of Formation of the Dividend Portfolios on the Russian Stock Market
Good morning, dear everyone! Today I’m going to tell you about the Principles of Formation of the Dividend Portfolios on the Russian Stock Market. Background One of the most famous strategies is the Dogs of the Dow strategy which was invented by Michael O’Higgins in 1991 and became extremely popular during the next 20 years. The majority of the researchers who have tried to prove the efficiency of the DoDs investment strategy managed to confirm
Rating:Essay Length: 1,021 Words / 5 PagesSubmitted: March 1, 2017 -
Fiji Water Case Study - Marketing Analysis
FIJI WATER & CSR MKTG4100A – Nick Price Owens Nauman Javid Zaarin Bushra Joshua Seetoh Sheryl Lee Zhang Yi Chaun Executive Summary FIJI Water LLC. is an emerging water bottling company that’s headquartered in Los Angeles, USA, operating its bottling plant in the Fiji Islands. Through David Gilmour’s idea of bottling Fiji natural artesian water and marketing it globally as a unique product, the company has seen substantial growth since its inception in 1996. The
Rating:Essay Length: 3,589 Words / 15 PagesSubmitted: March 4, 2017 -
Burke: Learning and Growing Through Marketing Research
Burke: Learning and growing through marketing research’ Summary: Burke is a well-known market research firm and a strong identity since 1931. They continuously improve their technology, process and methodologies to help its clients. In recent years the industry trying to find creative ways like telephone interview, web interview, mobile phone survey and shorter internet survey so that they can get more response from their client. Over this period marketing research has become an integral part
Rating:Essay Length: 1,046 Words / 5 PagesSubmitted: March 10, 2017 -
Nike - a Marketing Case Study
MARKETING ESSAY Select a product that you have been using for some time. How the company that markets this product creates value for its customers and captures value from them in return? According to management guru Peter Drucker, “The aim of marketing is to make selling unnecessary.” (Kotler et al., 2013). This statement may raise questions, but my understanding is that successful companies excel by developing their products on the basis of two factors. Market
Rating:Essay Length: 1,301 Words / 6 PagesSubmitted: March 14, 2017 -
Mahalo Hawaii Deep-Sea Marketing Case Study
De La Salle University Ramon V. del Rosario College of Business In partial fulfillment of requirements in MKT535M Marketing Management Midterm Exam – Case Study Analysis Mahalo Hawaii Deep-Sea desalinated drinking water Submitted by: Jill Noreen R. Legaspi ID# 11498536 February 23, 2017 Submitted to: Regina C. Dy, PhD. Statement of the Problem * What marketing strategy should Ocean-Blue adopt to penetrate the Philippine market? Objectives * To assess and maximize growth potential of the
Rating:Essay Length: 1,392 Words / 6 PagesSubmitted: March 15, 2017 -
Invest in Bonds
While investors are going to invest in the bond market, they may firstly consider the macroeconomic condition to decide on their investment strategies. In this essay, it is generally expected that the U.S. Federal Reserve will continue to raise interest rate in the foreseeable future and the price of bond is likely to decline because it is the present value of the coupon payments and maturity value. Under this expected condition, there are still many
Rating:Essay Length: 917 Words / 4 PagesSubmitted: March 16, 2017 -
Marketing Implementing Business
Case Study 14 Paper As stated in case study 14.1 a guest professor discusses his experiences at Copenhagen business school located in Denmark right off the bat he recognizes that their attitudes of work where distinct to those of Americans because they valued family along with their leisure this is not to say work was placed on the back burner but there was a finite balance between the both. Another trait that was acknowledged was
Rating:Essay Length: 1,431 Words / 6 PagesSubmitted: March 16, 2017 -
The Marketing Plan for Dermes - Professional Hair Removal Centre in Hong Kong
Module: Marketing (BUS4005) Higher Diploma in Business Psychology and Management [BA124021/2] Group Project Wong Pui Shun, Dande (140060591) Wong Shuk Fan, Dena (140345977) Sung Yuen Lam, Miki (140155961) Li Tsz Yung, Dorothy (140009005) Deadline for submission: 2 December, 2015 Topic: The Marketing Plan for ‘dermes’ 1. Executive Summary ‘dermes’ is a professional Hair Removal Centre in Hong Kong. It has developed the optical hair removal technology. The company got the HKMA Quality Management Award by
Rating:Essay Length: 3,678 Words / 15 PagesSubmitted: March 19, 2017 -
Ecospin Marketing Plan
Group 10: Katherine Mura Jenna Mcfeely Xitong Zhang Xinyi Wang EcoSpin Introduction of the company We are a Canada-based start-up founded by four college students who have the same passion for promoting people’s awareness of health and protection of the environment. By combining current existing technology and our unique design, we’ve developed an innovative new model of power-generating stationary bike named EcoSpin. Product description The EcoSpin will be a stationary bike that generates power as
Rating:Essay Length: 662 Words / 3 PagesSubmitted: March 19, 2017 -
Marketing Study Handbook
Xueyang Wang Section 021 11/28/2016 Marketing Handbook 1. Marketing is about connectedness. 2. Know the difference between “marketing” and “selling”. 3. The name of the brand also plays an essential role of maintaining the interest of the prospect’s mind. The brand name cannot be oversimplified nor a name that does not sound like a winner. 4. In order to establish a position, one must also be prepared with the financial means to execute such plans
Rating:Essay Length: 848 Words / 4 PagesSubmitted: March 22, 2017 -
Analyzing Marketing Functions and Values of online Social Media Platform—red
Internet and Socially Responsible Marketing Group Assignment BNU-HKBU UNITED INTERNATIONAL COLLEGE DIVISION OF BUSINESS AND MANAGEMENT Group Assignment for Analyzing Marketing Functions and Values of Online Social Media Platform—RED Major: Marketing Management Course: Internet and Socially Responsible Marketing Lecturer: Dr. Charles CHOW Group Name: Still Thinking Submission Date: March 23, 2017 1430020001 Ivy 1430020013 Crystal 1430020014 Journey 1430020028 Jim 1430020035 Alexis 1430020046 Augustine CONTENT 1. Introduction 1 2. Major Functions and Value 1 2.1 Searching
Rating:Essay Length: 1,231 Words / 5 PagesSubmitted: March 23, 2017 -
Marketing Ethics – McDonald’s
Marketing Ethics – McDonald’s Introduction Marketing ethics defined as an area of moral principles related to ethicality of the operation and ordinance of marketing (Dunfee, Smith and Ross, 1999). In order to boost company’s performance, marketing strategy is of vital importance to promote their brand name. Corporations always want to strike a balance between obtaining higher profit and avoiding improper behavior. However, it is common to find unethical issues in company’s marketing activity. In this
Rating:Essay Length: 773 Words / 4 PagesSubmitted: March 29, 2017 -
Individual Assignment on Marketing Ethics - California Fitness
Individual Assignment on Marketing Ethics - California Fitness Introduction Marketing ethics has been defined by Murphy (2006) as having to do with the “right and fair practices.” Harm to consumers and other stakeholders may occur if company violate business ethics for getting higher profit (Smith 2010). In this essay, the ethicality of California Fitness’s marketing activity will be discussed. Background California Fitness founded in 1996 was one of the most famous gym and fitness center
Rating:Essay Length: 782 Words / 4 PagesSubmitted: April 4, 2017 -
Worldcom Inc. – Corporate Bond Issuance
FINC 621 – Corporate Finance Case Presentation Assignment – WorldCom Inc – Corporate Bond Issuance Alison Assignment 1. The Telecomm Act of 1996 opened up the long distance telephone business to competition, numerous companies entered the market to offer services. WorldCom kept expanding its business by acquisition. WorldCom had grown through 50-odd acquisitions since 1992 and turned into one of the most famous telecom companies in the United States. From the perspective of the business
Rating:Essay Length: 1,630 Words / 7 PagesSubmitted: April 9, 2017 -
Marketing , Dev Eloping Economies
Field of Research – Marketing , Dev eloping economies 1. Introduction Price is the weapon of choice for many low cost airlines in the competition for market share s, m any marketers believe that the most powerful competition trend currently used by shaping the marketing and business strategy is the pricing strategy because it has a direct impact on a company‟s profitability. It is clear that low cost airlines faced stiff competition among themselves. The
Rating:Essay Length: 6,047 Words / 25 PagesSubmitted: April 10, 2017 -
Market Research on Cigarettes in Azerbaijan Republic, Baku City
Budapest Business School Market research on cigarettes in Azerbaijan Republic, Baku city By: Mikayil Isgandarov Ramiz Akhundov Table of Contents Introduction 1. Market segmentation 1. Definition of segmentation 1. Segmentation of cigarette market 2. Commercial specification 2. 1 Characteristics of cigarettes 1. The substances contained in tobacco smoke 3 .The concept of price and pricing 3.1 Price positioning of cigarettes 3.2 The lifecycle of product on the market 4. History of cigarettes 5. Survey 5.1
Rating:Essay Length: 2,501 Words / 11 PagesSubmitted: April 10, 2017 -
Marketing Plan for the Gatorade Company, Inc.
Executive Summary The Gatorade Company, Inc. is a brand dedicated to providing beverages and food products, especially sports drinks. The Gatorade was created by a group of students from University of Florida. It is known as a product that is a combination of water, carbohydrates and electrolytes in order to solve the problem of exhaustion due to sweating during sports .The Gatorade is manufactured and marketed by Stoke-Van Camp, and then Gatorade brand was bought
Rating:Essay Length: 1,845 Words / 8 PagesSubmitted: April 14, 2017 -
Lululemon Marketing Plan
disk0s2:private:var:folders:b_:3hg0l5kd22l0dl01bfgw7snm0000gn:T:TemporaryItems:eb9e2697bc0c65fc2fd45dc24ab2c030.jpg 2017 Marketing Plan Written by: Table of Content 1. Executive Summary…………………………………………………………………...3 2. Company Description…………………………………………………………………4 3. Strategic Focus and Plan……………………………………………………………...5 Mission Goals Positioning Statement 4. Situation Analysis……………………………………………………………………..5 SWOT Analysis Strengths Weakness Opportunities Threats Competitors Company Analysis Customer Analysis 5. Product-Market Focus……………………………………………………………….11 Marketing and Product Target Market Customer Value Proposition Points of Difference 6. Marketing Programs………………………………………………………………...13 Product Strategy Product Line Unique Product Quality Packaging Price Strategy Promotion Strategy Distribution Strategy 7. Financial Data and Projections……………………………………………………...17 Past
Rating:Essay Length: 4,987 Words / 20 PagesSubmitted: April 14, 2017 -
Markets Segments and Decision Making
Marketing Management Table of contents Contents 1. Introduction 3 2. Industry analysis and market trends 4 3. PESTLE 7 4. Competitors analysis 9 5. Segmentation analysis 12 Demographics 13 Attitudes 13 Activities 13 6. Level of involvement and decision making 14 7. Perceptual map 15 1. Introduction Company coles supermarket Location dandenong vic Consumer families Coles supermarket, managing under Wesfarmers is one of the leading supermarkets in Australia with the use of new technologies and
Rating:Essay Length: 2,798 Words / 12 PagesSubmitted: April 21, 2017 -
Motives for Entering Foreign Markets
Motives for Entering Foreign Markets Research Paper To: Dr. Scott Glenn International Business Fernando Sanchez Motives for Entering Foreign Markets International business comprises all commercial transactions that take place between two or more regions, countries and nations beyond their political boundaries. I love business and my original country is Spain so for me International Business is a key to success, International relationships are really important nowadays if you are trying to grow as a business
Rating:Essay Length: 1,096 Words / 5 PagesSubmitted: April 22, 2017 -
Marketing Strategy - Hershey’s Take 5 Case Paper
BOWIE STATE UNIVERSITY Hershey’s Take 5 Case Paper A Class Paper Submitted for MKTG 438.555 Marketing Strategy Dr. Carter by: Tina Nguyen, Darius Aaron, Davon Davis, and Christina Wall Due Date: Mary 7, 2017 Executive Summary As the marketing changes, there are many trends that may influence purchasing behavior for Hershey’s Take 5 market. The influential trends are demographic changes, alternations in customer needs, the development of new styles, and the development of fashions. It
Rating:Essay Length: 4,220 Words / 17 PagesSubmitted: May 9, 2017 -
Socs 325 - Making Markets Work
Jeffery Persons SOCS325 Making Markets Work How markets work is about the potential or a correctly used market potential versus allowing the market to run away and causing misuse and abuse by natural greed. In the 1980’s it is said the market looked toward on what was tangible and could be taken and used to make a profit without regard to the long term or how it affected the entire planet. Although, we sometimes forget
Rating:Essay Length: 854 Words / 4 PagesSubmitted: May 18, 2017 -
Call Markets Write-Up
Call Markets Write-up Liheng Huang A53103317 These few weeks we played many rounds of games which were occurred between buyers and sellers. In these games, people are randomly assigned as a buyer or seller. All the people are supposed to be in a market. Sellers had three units of products to sell and the buyers also had three units to purchase. During the game, the sellers could provide ask prices and the buyers could post
Rating:Essay Length: 524 Words / 3 PagesSubmitted: May 20, 2017