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4 P’s Marketing Mix Template.

Essay by   •  February 24, 2019  •  Study Guide  •  408 Words (2 Pages)  •  37 Views

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      [pic 1]      4 P’s Marketing Mix Template

[pic 2]

This template addresses how to use one of the oldest marketing concepts in today's world:

"The Marketing Mix," which is based on the 4 P's:

Product

Price

Place

Promotion

[pic 3]

[pic 4]

[pic 5]PRODUCT

Question

Example

Your Answer

Who is your target customer?

  • homeowner
  • 35-75 years old
  • lives in Chicago
  • 100K+ annual income
  • have children

What does the customer expect from your products and services?

  • quick response
  • high quality
  • great customer service
  • prestige
  • status
  • peace of mind

Describe benefits

  • best warranty
  • saves money
  • more secure
  • local

Describe features (for product)

  • unique design
  • higher quality
  • faster
  • smaller
  • made of metal
  • multiple colors

Describe how is it different from competition

  • more experienced
  • high quality materials
  • better reputation

How your product/service is branded?

  • unique memorable branding that is consistent throughout all the physical and online channels

[pic 6]PRICE

Question

Example

Your Answer

What is the value of your product/service to the customer?

  • solves problems quickly and affordably unique and scarce
  • knowledge and expertise

What is your pricing strategy and how does it compare to your competition?

  • premium pricing
  • entry-level pricing
  • competitive pricing
  • loss leader
  • upsell strategy

How does the value compare to your competition?

  • offers additional services for the same price
  • has more experience
  • has a longer life-cycle product
  • needs less maintenance

What are your pricing incentives for new customers?

  • coupons
  • other promotions

What payment methods are available?

  • financing
  • credit cards
  • cash

What are your pricing incentives for loyal customers?

  • discounts
  • reward point system
  • VIP offers

...

...

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