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Advertising Case

Essay by   •  April 30, 2012  •  Essay  •  457 Words (2 Pages)  •  1,615 Views

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Every day, from the time we start opening our eyes to the time closing ours, a lot of advertisements can be seen. So, what do they really do as we see them everywhere, anytime & anyhow? We can simply assume that they want their products being firmly remembered in our thoughts of minds as well as competing against same kinds of others companies' products.

Long ago, as the sellers began using advertisements to make their products popular, there is not as much competition as nowadays. As the age is going forward, there is eventually increasing products of same kind, so they started competition with each other and thanks to research & development centers, the advertisers has gradually began knowing how to tactically attract the customer's thoughts and emotions. "And they, advertisers enjoyed a captive audience and could quite authoritatively provoke consumers' angst and stoke the aspirations." If they are going to advertise something, they consider which things they must use and which must not. Advertisers will pour in millions of money to get an idea just to receive a glance of buyer's. And there is probably much of chance of using good looking & sexy female models with brand wines in cars advertisements to describe standard of the car as they know the facts that there are more male customers than female customers in buying cars! In the same meaning, they advertise using the same theory which will put in your mind that they encourage the female customers to use their product which will prevent anti-aging, dry skin & acnes etc. that most female customers are afraid of. "As the last target, the children are the prey and their consumer loyalty is the prize in an escalating arms race."

So, can't we do anything but just sit & watch whenever we start opening the laptop, television and other display devices? U may think that some advertisements are worth watching just because it holds the theory that is well enough to attract your minds. And of course sometimes advertisements show the same topic that you are currently interested in. Although in our daily motions, we have to see advertisements even though we do not want to see, sometimes we want, we can lessen these advertisements by using spam filters written by browser developers and sometimes becoming premium members on websites or choosing the channels that do not rely on advertisements. However, we cannot cut down these to 0% because most viewers do not rich or spend their money just to avoid contact with those and we also need advertisements to make the products well known over the population and viewers may often need to rely on these much to find the product that is suitable for their needs.

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