Android Vs. Ios Case

Android vs. iOS:

Android to Dominate Smartphones

Charles A. Cherry

ITT Technical Institute

November 9, 2012

Android vs. IOS: Android to Dominate Smartphones

Introduction

Have you ever thought about why people like apple over android or android over apple? What do you like more? Even though Android has its down sides it has way better things that once weighed out make it better then Apple. Today you will find out the benefits and how much better it is to have android over apple, and I hope this makes you decision making a whole lot better. Android is better than Apple because it provides you with a bigger variety of products to choose from, it is not so expensive, and lastly gives you better quality browsing without having to launch apps.

In the debate on the Operating System iOS of the iPhone, the open source operating system, Google Android and the facts why android rules.

Android is an open operating system built by Google. The Android operating system is open, meaning many different manufacturers can sell devices that use it, and they are free to change the operating system.

The Apple products iPhone and iPad use Apple's iOS operating system in a closed environment no one sell devices using it except Apple, and Apple designs its products so that the user does not have much control over operating system (Walker, 1).

When choosing your next smartphone, it's not just the spec sheet that you should look into. Aside from hardware, you also need to consider the software included and there's no denying that the two most prominent mobile operating systems right now are Google's Android and Apple's iOS. (Horsey, 1)

The Android vs. Apple debate has been raging on for a long time now and it was never this big. For long Apple had been the king of smartphones. Whether it is hardware or software, Apple left most of its competition behind. But, that was certainly was stolen by Google. We all know led to the evolution of Android the mighty OS which has risen in popularity far surpassing many of companies and proving to be a strong competitor to Apple and has resulted in a war of Android vs. Apple iOS.

The biggest difference between the two is simple. iOS was made to be really simple, in fact the iPhone and iPod only have one button. iOS does not allow the user to change much on the device. With the iPhone or any other iOS device, what you see is what you get. There's not much tweaking you can do. However, android is open source, which means that you can find and customize almost anything on your android device including increasing your phones performance. You can even change your default browser. The only browser iOS uses is safari. Android lets you use skyfire, opera, dolphin, and even Firefox. You can also customize the screen by choosing from hundreds of widgets like clocks, weather updates, media player controls, or whatever else you want. This enables you to make your phone engineered for you, you can't do that with the one size fits all idea of apple. I want to see how Apple's iOS fares against the major player in crucial mobile death match with Google's Android (Samart, 1).

"Android will dominate the smartphone market over the next five years," said Adam Leach, principal analyst at London-based Ovum, in the report. "While Apple has defined the smartphone market since it introduced the iPhone in 2007, we're now seeing a sharp rise in the shipment volumes of Android, signaling its appeal to leading handset manufacturers" (Kent, 1).

While Android and iOS continue to ride high, their competitors represent just a fraction of the smartphone market and will have trouble changing that this year, new data from mobile advertising firm Jumptap indicates (Moscaritolo, p1).

During the month of January 2012, 91 percent of all smartphone traffic on Jumptap's U.S. mobile ad network came from Android and iOS devices, according to the company's February MobileSTAT report, released Monday. Both platforms reached new highs during the month, with Android accounting for 58.8 percent of traffic and iOS making up 32.2 percent. (p1)

Out of the 181.1 million smartphones that were shipped in Q3, Android handsets accounted for 75% of the total shipments with 136 million units shipped. It's a significant improvement over the last report, which puts its market share at 68%. Apple sits in second place with 14.9% of the market share, down from 17%.

The iPhone maker managed to ship 26.9 million smartphones in Q3. The recent release of the iPhone 5 should provide a nice boost to its numbers in the last quarter of the year.

RIM's Blackberry and Nokia's Symbian are next on the list with 4.3% and 2.3%, respectively. Only 7.7 million Blackberry handsets were shipped in the quarter, but this was better than Symbian's 4.1 million units. Meanwhile, Microsoft's Windows Phone 7's market share grew to 2% with 3.6 million units.

Source: Bams Sadewo

"Androids are the next big thing to focus on just by looking at the numbers alone. This doesn't mean to completely ignore iPhones, but Android is growing so rapidly they have different carriers, different devices and the user interface is so easy to use and is much more intuitive and quicker than an iPhone," he says (Saladow, 50).

Let us take a closer look at who is winning at the waging war of Android vs. Apple:

1. iOS vs. Android OS

Apple governs its own rights on its iOS. This has proved to be a benefit for Google's Android. The Android is free and open source which means any one can have a look and alter its code. This has resulted in a massive proportion of the population of application coders to either opt or switch to Android. So, in the war of Android vs. Apple - Advantage Android

2. The Apps

Google claims that its Android Market is enormously expanding and what not but the reality is that presently it stands nowhere near the Apple's App Store. Also, personally I would like to point out that the most popular of Android apps are actually already famous on the iOS and hence are transported to another platform. I don't think there is any app that was transported from Android to Apple because of its popularity.

So, in the war of Android

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