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Corporate Social Responsibility Plan

Essay by   •  January 14, 2012  •  Case Study  •  827 Words (4 Pages)  •  1,740 Views

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Corporate Social Responsibility Plan

COMPANY BACKGROUND

1. Company name

2. Mission and Vision

3. Nature of business

Indicate your sources.

4. Environmental Scanning. This looks into the various forces (political, social, economic, technological) external to the company that affect business operations

What social / economic / political / technological realities exist that have an impact on the company?

Environmental scanning will help you define your issue in the CSR plan.

These forces are not effects of the situation; rather, they are forces that may affect the company.

SITUATIONAL ANALYSIS

1. Facts. Tell the story of the company and around the company like it is.

2. Progress points. Mark developments related to the facts, including existing programs that attempt to address the problems.

3. Problem areas. Critique the present situation and enumerate areas that need improvement.

ISSUE

1. Issue identification. An issue is a problem at hand, which is the main focus of the CSR Plan.

The issue cannot be a managerial issue, that is, one that falls under internal operations. An issue has to have an angle concerning the company's responsibility towards society. There has to be a social cause.

There are various problems out there. Choose an issue that demands attention and to which the company will be able to pay attention.

This is usually stated in one to two lines. Do not mix up facts with the issue/s. Facts have to be written under situational analysis.

Use the environmental analysis (environmental scanning) in defining the issue.

OBJECTIVES

What specific developments do you want to achieve?

Have a clear advocacy.

Observe issue-objective parallelism. The objectives have to be in line with the issue/s.

TARGET STAKEHOLDERS

1. Stakeholder demographics and psychographics

A CSR plan has to focus on a specific demographic sector. You cannot say "all ages" or "A to E socio-economic class". Follow the pareto principle (80% of profit comes from 20% of your audience).

Use stakeholder mapping to see which sector needs most attention. Also, consider which sector will participate in your programs. There is, however, no need to include stakeholder mapping in the CSR plan. There is likewise no need to enumerate all other stakeholders that are not the focus of the plan.

You may have primary and secondary target stakeholders, but you would need one program for the primary and another program for the secondary target stakeholders.

2. Approach. The approach will enable you to defend your chosen stakeholder. It will show why this stakeholder has to be given attention.

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