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Defining Marketing Paper

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Defining Marketing Paper

Marketing to me is a means in which companies use advertising to sell a product to consumers. In this event they make their product out to be the better one amongst all the other products they may be competing with. The company is branding their product and getting their name out in the market. In order to do this they must market "sell" themselves to the public. There are many definitions for marketing but they are all based on the same principals. I have listed two separate sources with two different definitions but the same meaning.

"Marketing is the performance of activities that seek to accomplish an organization's objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client" (Perreault, Cannon, McCarthy) . "Marketing the commercial processes involved in promoting and selling and distributing a product or service' ( . As we can see there are two totally different definitions but with the same outcome and that is to sell the product to the best of their ability.

The importance of marketing does not only "sell" the product and get the companies name out to the public, but it also helps consumers in deciding which product they will buy and endorse. Perreault, Cannon, McCarthy state:

"Marketing affects almost every aspect of your daily life. The choices you have among the goods and services you buy, the stores where you shop, and the radio and TV programs you tune in to are all possible because of marketing. In the process of providing all these choices, marketing drives organizations to focus on what it takes to satisfy you, the customer. Most of the things you want or need are available conveniently when and where you want or need them".

Marketing is helping all companies to achieve successful sales. McDonald's is one of the most marketed fast food restaurants ever. "At first, local franchisees focused all of their energies on marketing within their own communities, primarily in print advertising. With the evolution of television and the rapid growth of McDonald's across the United States and into Canada in the late 1960s, it quickly became apparent that local advertising would not be enough to promote the system's growth as a North American chain with a single brand identity" (McDonald's). In their efforts to help their customers choose their restaurant they have supplied the customers with a daily value menu, in which they are able to calculate the calories associated with their meals. With America watching their calorie intake customers gravitate towards this idea and it has been a great marketing strategy.

Wal-Mart also has had some major marketing that impacts their customer's reasons for buying at their stores. They have researched what the customers



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