Entrepreneurship

1.) Business Idea Information

        Language is a kind of tool that enable human to communicate with each another via words. Language is something beautiful that brings mankind attach to each another, but sometimes difference of languages will be an obstacle between human being. Nowadays, there are 7 billion people and roughly 6,500 spoken languages in the world. It is nearly impossible for an individual to fully understand and master all 6,500 kind of languages around the world. There are many fields and carriers that require to face different people with different spoken languages, so there are many inconvenient caused by the non-mutual spoken language's problems in the society. Therefore, a global language translator like "Let's Talk" might come in handy.

        "Let's Talk" is a tool developed from an idea that intends to eliminate the barricade caused by languages between human being. "Let's Talk" is a global language translator tool that will automatically translate the detected foreign language into the preset preferable language for the user. "Let's Talk" is a small device with a size of a bluetooth earphone that with only 6cm-7cm long. The small size of "Let's Talk" will be convenient for the users to carry around without any burden.

        To activate "Let's Talk", a user will only need to select his preferable language on the device and put it on either side of ear. When communicating with someone who speaks in another language, the user will only need to turn on the device and the device will automatically detect the words coming out from the mouth of the speaker and direct translate it into the language that the user preset beforehand for the user. This will help the user easily and immediately understands what the other individual was talking about. If two individuals who speaks different languages both possess of "Let's Talk", there will be no difficulties for them to communicate with each another.

        Nowadays, there is a demand of global language translator like "Let's Talk", therefore there will be a huge potential market for this useful and brand new product.

2.) Customer Segmentation

        "Let's Talk" is a global language translator which can be used in several fields and level, therefore our customer base can be very huge. First of all, "Let's Talk" will be a useful tool for tourist who likes to travel to different places. There are 196 countries in the world and people speak different languages for different areas. This is the time where "Let's Talk" might come in handy. For an example, a Chinese man who wish to travel to Japan for vacation but he doesn't understand a thing about Japanese language and this bothered him. If he bought a "Let's Talk" device, while communicating with the Japanese people, he can use it to translate the Japanese language into Chinese language that he understands and he will not be bothered by the barrier of languages.

        Secondly, "Let's Talk" is suitable for businessman who often faces customers who speak foreign languages. While doing business, it is unavoidable to face different customers from different background and speak different language. If a businessman is unable to understand and communicate with his customers, he might lost faith from the customers and apparently lost the business opportunities. This tragedy can be changed if the businessman possess of a "Let's Talk". He only needs to preset the device into the language that he prefers, and the device will automatically translate the foreign language spoken by his customers for him. Once the businessman understands what the customers demanded, he could figure a way to serve his customers and deal with the businesses.

        Thirdly, students in universities and colleges will be one of our customer base. Students in high education institution will be facing lecturers and course mates from different races and speaks different languages. If a student is unable to understand about the foreign language that the lecturers are saying during lessons, he might not be able to catch up his studies. With the help of "Let's Talk" device, students no longer face the problem of language barrier and will be able to achieve a results with flying colors in examination.

        Next, we will be aiming politicians and government officers as our loyal customers. Politicians and government officers are important to a nation it is because they are the one who did the diplomatic activities with the politicians from the other countries. Politicians and government officers often faces different people from different background and they rely on interpreter in order to understand all the voices from the people.

If a politician bought a "Let's Talk" device, he will be able to understand all the different voices and will no longer rely on an interpreter.

        Besides, the senior citizens could find "Let's Talk" being useful to them as well. Senior citizens are the elder adults of the society who are already aging. Nowadays, there are a lot of senior citizens who could only understand single language due to the lack of education while they were younger. These elder people face the problem of failed to communicate well with other people who speak different languages, and this caused a lot of inconvenient to them. The launch of "Let's Talk" could help these senior citizens to understand and be able to communicate well with the others, this could help them in living in the modern days community.

        Other than these, there are many more customer bases who will find "Let's Talk" useful to them such as taxi drivers, tourist guides, lecturers, paramedics, flight attendants, police officers, military soldiers etc etc. As a conclusion, there is a huge customer base for this product and we shall be promoting this product to every single level in the society.

3.) Value Propositions

        Nowadays, there are quite a few language translator software on the market like Google Translate, Ginger, Systran, Prompt etc etc. But among all of these, non of them comes with a easy-carry hardware device which could be efficient enough for the users. Most of the translation tools came in software form and to be installed inside a electronic device like smartphone, computer, laptop etc etc. "Let's Talk" will be the first global language translator device that comes in hardware and with the fastest translation speed. "Let's Talk" is installed with a ultra sensitive input microphone which will receive the voice language from the other speaker and direct translate it into the preferable language preset by the user. "Let's Talk" will pronounce the translated words direct to the user via the output speaker installed within it right after the source of input sound received, the whole process takes less than one second to proceed. This is considered as one of the fastest translating speed in the history of translation technology.

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