Finances Transactions
Essay by nikky • May 10, 2012 • Study Guide • 477 Words (2 Pages) • 1,137 Views
Chapter 2: Designing a Global Strategy
Global ambition:
Where I want to go?
Global Positioning
* Geographical: Where I want to compete, global? Region?
* Competitive positioning: How I want to be seen by my clients. (you can be seen in 2 different countries in different position, Ex: K-Mart)
* Degree of standardization: Adopt the product to customer (UK cars). Transnational strategy-Multidomestic-International (High standards or low standards of standardization, how much?? Ex: Coke).
Chapter 2: Designing a Global Strategy
Global ambition:
Where I want to go?
Global Positioning
* Geographical: Where I want to compete, global? Region?
* Competitive positioning: How I want to be seen by my clients. (you can be seen in 2 different countries in different position, Ex: K-Mart)
* Degree of standardization: Adopt the product to customer (UK cars). Transnational strategy-Multidomestic-International (High standards or low standards of standardization, how much?? Ex: Coke).
Chapter 2: Designing a Global Strategy
Global ambition:
Where I want to go?
Global Positioning
* Geographical: Where I want to compete, global? Region?
* Competitive positioning: How I want to be seen by my clients. (you can be seen in 2 different countries in different position, Ex: K-Mart)
* Degree of standardization: Adopt the product to customer (UK cars). Transnational strategy-Multidomestic-International (High standards or low standards of standardization, how much?? Ex: Coke).
Chapter 2: Designing a Global Strategy
Global ambition:
Where I want to go?
Global Positioning
* Geographical: Where I want to compete, global? Region?
* Competitive positioning: How I want to be seen by my clients. (you can be seen in 2 different countries in different position, Ex: K-Mart)
* Degree of standardization: Adopt the product to customer (UK cars). Transnational strategy-Multidomestic-International (High standards or low standards of standardization, how much?? Ex: Coke).
Chapter 2: Designing a Global Strategy
Global
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