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Ford Motor Company Swot Anaylsis

Essay by   •  May 4, 2011  •  Case Study  •  940 Words (4 Pages)  •  3,041 Views

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Brief Company Overview

Ford is one of the Big Three manufacturers in the US. The other companies in the Big Three include DaimlerChrysler and General Motors. The company manufactures and distributes automobiles in 200 markets across six continents. With 108 plants worldwide, the company's core and affiliated automotive brand include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. It also owns

Ford Mission Statement

Our mission is to enhance our customers' business by providing automotive and financial services for people around the world. Our customer support strategy is based upon total, no-compromise customer satisfaction and we continually strive to offer a complete package of up-to-date value added solutions to meet our customers' needs. We value above all our long term customer relations. When we adhere to these principles everything will fall into place.

SWOT Analysis

Ford Motor Company (Ford) is one of the largest automotive manufacturers in the world. The company's automotive vehicle and include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. The company manufactures and distributes automobiles in 200 markets across six continents. Strong Ford Asia, Africa and Ford Mazda could prove to be a significant revenue and profit driver in the coming years. Intense competition from Japanese companies, however, could lead to further deterioration in the North American operations of Ford.


* Strong revenue from Ford Asia, Africa and Ford Mazda operations

* Growing Ford Europe and Premier Automotive Group

* Profitable finical services division


Weakening North America automotive operations

o Market shift from fuel-guzzling light trucks to more efficient vehicles

o High fuel prices

o Competitors from Japanese companies

* Inefficient and slow supply chains

* Tarnished brand image from recalls


* The way forward plan

o To improve the performance of automotive business in north America; product driven, customer-focused, and efficient

* Hybrid vehicles

* Opportunities in India and China


* Rising new material prices

* Increasing competition from Asian and Japanese Companies

* Low capital spending in R&D

Companies today operate in a very competitive global marketplace. Relentless cost pressure combined with a flood of new market entrants, lowered trade barriers, and stagnant or overcrowded home markets have forced companies of all sizes to push the global envelope. The question for companies is not whether to tap the global market but when? The global market is not just about a matter of challenging competition, but global markets representing a wide array of opportunities. Going global is a tough call with tremendous pressure to join the first-to-market frenzy and dive into all the interesting technical infrastructure that goes with a full globalization initiative. The extended global enterprise requires new ways of structuring and managing operations. Successful global deployment can lead to significant



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