Hershey's Mission Statement

Mission Statement

Hershey's Mission Statement noted here, (Social- Responsibility/Marketplace) "Bringing sweet moments of Hershey happiness to the world every day," Provides the focus of all operations within the Hershey's Company. Although Hershey's mission statement provides a simple goal that encompasses acknowledgment of global market share with the sweet moments of happiness provided in every aspect of Hershey's daily endeavors, a strict code of ethical business conduct forms the underlying fabric that governs all endeavors.

Commitments

The Hershey's company understands the scope of responsibilities included with company success as its global influence demands considerable resource utilization. These responsibilities extend past bottom line profit to supporting various charities focused on providing for the needs of children. Hershey's Code of Ethical conduct contains detailed information as mentioned by, (Code of Ethical Business Conduct, n.d.) "Attempts to address most common legal and ethical issues that we might encounter"

To Fellow Employees

The foundation of Hershey's success starts with its employees as they enable the continued functionality that provides the core of Hershey's influence and make endeavors possible by performing all daily operations. Providing a safe work environment while promoting diversity demonstrates a duty-based ethical belief system understands various consequences that require Hershey has to hold themselves accountable to its employees while providing a foundation that favors employee trust development.

To Consumers

Customers provide the reasons Hershey's strives continually to improve its image, operations, and the lives of people around the world. Hershey's responsibility to its customers involve faith and trust that Hershey's will continue to provide the highest quality product while continuously striving to develop new and exciting products while maintaining the highest ethical standards in marketing ventures and operational practices. This area of responsibility demonstrates an acknowledgment of consequence based ethics system as neglecting the area of responsibility to customers initiates certain progression to business failure. Consequence-based Ethics is defined by, (Matravers, Matt, 2000, p.12), "Ethics or Consequentialism as" Consequentialism (of which utilitarianism is a particular variety) holds that the justification of any action is to be found in its consequences. A straightforwardly utilitarian theory holds that an act is right only if its consequences are as good as or better than those that would have resulted from any alternative action (including doing nothing)" If a company does not do what success demands failure is the consequence.

To The Marketplace

Deal fairly with business partners and suppliers to provide mutually beneficial endeavors that enhance the image and profitability of parties involved, while treating all competing companies with the highest respect and fairness. Hershey's understands that competition benefits everyone as fair and ethical business practices allow possible future partnerships with competing companies. Fair treatment of business partners, suppliers as well as competing brands demonstrates a virtue-based ethics system that instills trust and an ethical identity considered valuable for continued success. Possessing a positive company image instills trust in anyone who sees the Hershey's logo. This positive identity provides favorable opportunities not otherwise likely.

To Stockholders

Hershey's growth and success reflect solid financial practices involving strategic utilization resources made available by its stockholders. Hershey's responsibility to its stockholders involve creating a favorable corporate ethical identity to provide continued growing trust to attract future investors while adhering to ethical business practices and remain focused on fiscal responsibility to its stockholders best financial interests. This demonstrates a duty-based ethical system as noted by (Treviño & Nelson, 2007, Ch. 4),"Regardless of consequences, certain moral principles are binding, focusing on duty rather than results or moral obligation over what the individual would prefer to do ". Hershey's understands legalistic and contractual demands and the resulting obligations that result from

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