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International Marketing

Essay by   •  January 16, 2012  •  Case Study  •  2,072 Words (9 Pages)  •  1,753 Views

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Assessment task instructions

This assessment is closed book with five restricted response questions.

The aim of this assessment is to introduce you to the role and benefits of international

marketing and the different methods of assessing international markets.

You must answer the following five questions:

1 Define what is meant by international marketing.

2 State three reasons why an organisation may look for international expansion.

3 State three benefits that an organisation may gain from international development.

4 Complete the following grid, filling the appropriate boxes with the relevant

information.

Method of entry Key features Advantages over

other entry

methods

Disadvantages

over other entry

methods

Direct exporting

Indirect exporting

Joint venture

Foreign direct

investment (FDI)

Assessment task instructions

This assessment is closed book with five restricted response questions.

The aim of this assessment is to introduce you to the role and benefits of international

marketing and the different methods of assessing international markets.

You must answer the following five questions:

1 Define what is meant by international marketing.

2 State three reasons why an organisation may look for international expansion.

3 State three benefits that an organisation may gain from international development.

4 Complete the following grid, filling the appropriate boxes with the relevant

information.

Method of entry Key features Advantages over

other entry

methods

Disadvantages

over other entry

methods

Direct exporting

Indirect exporting

Joint venture

Foreign direct

investment (FDI)

5 Explain four selection criteria that could be used to select methods of entry to

international markets.

Assessment task instructions

This assessment is closed book with five restricted response questions.

The aim of this assessment is to introduce you to the role and benefits of international

marketing and the different methods of assessing international markets.

You must answer the following five questions:

1 Define what is meant by international marketing.

2 State three reasons why an organisation may look for international expansion.

3 State three benefits that an organisation may gain from international development.

4 Complete the following grid, filling the appropriate boxes with the relevant

information.

Method of entry Key features Advantages over

other entry

methods

Disadvantages

over other entry

methods

Direct exporting

Indirect exporting

Joint venture

Foreign direct

investment (FDI)

5 Explain four selection criteria that could be used to select methods of entry to

international markets.

Assessment task instructions

This assessment is closed book with five restricted response questions.

The aim of this assessment is to introduce you to the role and benefits of international

marketing and the different methods of assessing international markets.

You must answer the following five questions:

1 Define what is meant by international marketing.

2 State three reasons why an organisation may look for international expansion.

3 State three benefits that an organisation may gain from international development.

4 Complete the following grid, filling the appropriate boxes with the relevant

information.

Method of entry Key features Advantages over

other entry

methods

Disadvantages

over other entry

methods

Direct exporting

Indirect exporting

Joint venture

Foreign direct

investment (FDI)

5 Explain four selection criteria that could be used to select methods of entry to

international markets.

Assessment task instructions

This assessment is closed book with five restricted response questions.

The aim of this assessment

...

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