Internet Case

The music and the movie industry has tried to fight the thousands of illegal uses of their copyrighted material. It will always be a losing battle for both in protecting their copyrighted content and in the public relations fight for loyal customers. Many producers have chosen to not fight their customers but are trying to find ways to meet the needs and demands of both sides, the producers and the customers. Some of the major studios have entered into negotiations with YouTube and Hulu to establish licensing agreements. YouTube is helping build a revenue-sharing model with content creators and developing a filtering and digital fingerprinting technology that will help it control the unauthorized use of copyright protected material. YouTube and Hulu have processes that are more user driven and convenient compared to the traditional television industry. YouTube has become the most popular video sharing web site because it gives the public what they want and when they want it. It is an inexpensive way to amateur films, basic advertisement, and music videos. Disruptive technologies are going to continually replace old technologies for the viewer's convenience. The music and the movie industry has tried to fight the thousands of illegal uses of their copyrighted material. It will always be a losing battle for both in protecting their copyrighted content and in the public relations fight for loyal customers. Many producers have chosen to not fight their customers but are trying to find ways to meet the needs and demands of both sides, the producers and the customers. Some of the major studios have entered into negotiations with YouTube and Hulu to establish licensing agreements. YouTube is helping build a revenue-sharing model with content creators and developing a filtering and digital fingerprinting technology that will help it control the unauthorized use of copyright protected material.

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