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Mystic Monk Coffee

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Mystic Monk Coffee

1. Has Father Daniel Mary established a future direction for Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

Yes, Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming. He has a very specific goal in mind and direction to try and achieve this goal. A Father Daniel Mary vision for the monastery is purchasing an $8.9 million dollar ranch and to create a new Mount Carmel within the Rocky Mountains. His vision is to extend his monastery from 13 monks to accommodations that could hold 30 monks, Gothic church, convent for Carmelite nuns, and a retreat center for lay visitors. Father Daniel Mary envisioned that Mystic Monk Coffee could finance their future plans for developing the new monastery and to purchase the Irma Lake Ranch. Their mission is to be able to pray while selling coffee.

2. Does it appear that father Daniel Mary has set definite objectives and performance targets for achieving his vision?

Yes, Father Daniel Mary has discussed objectives and performance targets to achieve his vision. One objective that he was contemplating was purchasing a larger bean roaster. The roaster has a higher capacity that would permit over a six hour period for the roaster to be able to produce 780 pounds of person coffee beans in their allotted six hour period of time. The larger roaster would enable a greater production capability and enhance performance.

Father Daniel Mary also has recently expanded Mystic Monk Coffee's business to include wholesale sales to churches and local coffee shops. He hopes to expand the demand for his product into different areas and increase sales.

3. What is Father Prior's strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee's strategy produce?

He would use the $250,000 and $75,000 earned during the first year for coffee sales toward the purchase of the new of the property. Then the profits from the website sales will help pay off the property in the future and along with donations. With a touch of a finger you can get it delivered to your home. Catholics within the religion will purchase the coffee because of the link between the two, coffee and support. The New Mount Carmel foundation was formed by business owners to help raise money for the monks.

Its competitive advantage is the market niche of focusing on Catholics worldwide and to promote more of their coffee. This product allows Catholics to enjoy high quality coffee while supporting the monastery.

4. Is Mystic Monk Coffee's strategy a money maker? What is MMC's business model? What is your assessment of Mystic Monk Coffee's customer value proposition? It's profit formula? It's resources that enable it to create and deliver value to its customers?




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