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Organon Model - Karl Bühler Design

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Karl Bühler design a model which we are familiar with the term Organon model. In Greek, Organon serves as a tool to inform something from one person to another. Bühler mentions that there are three components at the time ofthe communication, the sender, receiver, and information (Sender, Empfänger, "Mitteilung"). As a fourth component, he called it with an acoustic phenomenon (akustisches Phänomen). The definition of acoustic phenomena here is the effect on the communication situation and its contribution to the understanding in communication. There are three functions held by the language spoken by the sender of the message, namely as: symbols, symptoms, and the signal Language serves as a symbol through the objects and situations to which it refers. While symptoms can we interpret as an attempt by the sender through thought and expression. Finally, the signal can be understood as a form of language that conveyed the message as a command receiver (Appell). Therefore, Bühler called the three components of communication in humans, which is "an expression, command, and representation" (Ausdrucks-, Appell-undDarstellungsfunktion).

There is a difference between illocution and perlocution. Illocution isan act which in belongs to a fundamental concern is the speakerthat the listener understands the intention to make a promise, an invitation, request, or whatever. Periocution is an act which the speaker expects the listener not only understand the purpose but also to act on that purpose. If we say "I thirst" with the intention that others understand that we need something to drink. We display the illocutionary act. If we wanted him to bring bottled water, we send a perlocutionary act. In the speech act literature, this example is called an indirect request, and both of these so-called illocutionary and perlocutionary.



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